{"id":4729,"date":"2026-04-22T14:49:26","date_gmt":"2026-04-22T12:49:26","guid":{"rendered":"https:\/\/brainsuite.ai\/?p=4729"},"modified":"2026-04-23T13:54:56","modified_gmt":"2026-04-23T11:54:56","slug":"webinar-speed-up-wie-sich-die-zusammenarbeit-zwischen-marketing-und-marktforschung-veraendert","status":"publish","type":"post","link":"https:\/\/brainsuite.ai\/de\/resources\/webinar-speed-up-wie-sich-die-zusammenarbeit-zwischen-marketing-und-marktforschung-veraendert\/","title":{"rendered":"Webinar: Speed Up: Wie sich die Zusammenarbeit zwischen Marketing und Marktforschung ver\u00e4ndert"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\" id=\"yui_3_17_2_1_1760958875803_71\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"316\" src=\"https:\/\/brainsuite.ai\/wp-content\/uploads\/2026\/04\/Blogpost-Bilder-6-1024x316.jpg\" alt=\"\" class=\"wp-image-4743\" srcset=\"https:\/\/brainsuite.ai\/wp-content\/uploads\/2026\/04\/Blogpost-Bilder-6-1024x316.jpg 1024w, https:\/\/brainsuite.ai\/wp-content\/uploads\/2026\/04\/Blogpost-Bilder-6-300x93.jpg 300w, https:\/\/brainsuite.ai\/wp-content\/uploads\/2026\/04\/Blogpost-Bilder-6-768x237.jpg 768w, https:\/\/brainsuite.ai\/wp-content\/uploads\/2026\/04\/Blogpost-Bilder-6-1536x474.jpg 1536w, https:\/\/brainsuite.ai\/wp-content\/uploads\/2026\/04\/Blogpost-Bilder-6-2048x632.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Datum: Dienstag, 26.05.2026 | Time: 11:00 AM (CET) |  Online<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Wie bleibt Werbewirkungsforschung relevant, wenn das Marketing l\u00e4ngst schneller entscheidet, als Studien fertig sind?<\/p>\n\n\n\n<p>Das ist die Realit\u00e4t vieler Insights-Teams. Und genau hier setzt dieser Praxiscase an. Christian Reuschenbach zeigt aus erster Hand, wie Klosterfrau diesen Konflikt aufgel\u00f6st hat\u2014mit einem neuen Zusammenspiel aus menschlicher Expertise und KI-Unterst\u00fctzung. Janik L\u00fchrs von Brainsuite erg\u00e4nzt die Plattform-Perspektive: Was macht das technisch m\u00f6glich, und wie sieht das in der Praxis aus? <\/p>\n\n\n\n<p>Sie lernen: <\/p>\n\n\n\n<p>Wie Klosterfrau Pretests fr\u00fcher in den Prozess gebracht hat\u2014und was das f\u00fcr Kreativentscheidungen bedeutet<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Wie Rollen klar verteilt wurden: Was die KI \u00fcbernimmt, wo menschliches Urteil f\u00fchrt<\/li>\n\n\n\n<li>Warum Stage Gates und standardisierte Workflows die Zahl der Schleifen sp\u00fcrbar reduzieren<\/li>\n\n\n\n<li>Wie Forschung wieder Einfluss gewinnt\u2014mit klarerer Evidenz und st\u00e4rkerem Alignment zum Marketing<\/li>\n\n\n\n<li>Was Brainsuite als Plattform konkret beitr\u00e4gt: Transparenz, Tempo und messbare Wirkung<\/li>\n<\/ul>\n\n\n\n<p>Dieses Webinar richtet sich an Insights-Manager und Marketingentscheider, die wissen wollen, wie Speed-up in der Werbewirkungsforschung wirklich funktioniert\u2014am echten Beispiel von Klosterfrau.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">Watch Now!<\/h2>\n\n\n\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js-eu1.hsforms.net\/forms\/embed\/v2.js\"><\/script>\n<script>\n  hbspt.forms.create({\n    portalId: \"25232834\",\n    formId: \"9c4a34d1-113e-4018-9110-93f80e37a2d5\",\n    region: \"eu1\"\n  });\n<\/script>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Speakers:<\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\" id=\"yui_3_17_2_1_1760958875803_90\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"267\" src=\"https:\/\/brainsuite.ai\/wp-content\/uploads\/2026\/04\/Speaker-Webinar-Page-Prasentation-1-e1776933743121-1024x267.png\" alt=\"\" class=\"wp-image-4744\" srcset=\"https:\/\/brainsuite.ai\/wp-content\/uploads\/2026\/04\/Speaker-Webinar-Page-Prasentation-1-e1776933743121-1024x267.png 1024w, https:\/\/brainsuite.ai\/wp-content\/uploads\/2026\/04\/Speaker-Webinar-Page-Prasentation-1-e1776933743121-300x78.png 300w, https:\/\/brainsuite.ai\/wp-content\/uploads\/2026\/04\/Speaker-Webinar-Page-Prasentation-1-e1776933743121-768x200.png 768w, https:\/\/brainsuite.ai\/wp-content\/uploads\/2026\/04\/Speaker-Webinar-Page-Prasentation-1-e1776933743121-1536x400.png 1536w, https:\/\/brainsuite.ai\/wp-content\/uploads\/2026\/04\/Speaker-Webinar-Page-Prasentation-1-e1776933743121.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Kontaktieren Sie uns:<\/h4>\n\n\n\n<p><strong>Katrin Kizilkan<\/strong><\/p>\n\n\n\n<p>Head of Marketing <\/p>\n\n\n\n<p><a href=\"mailto:k.kizilkan@brainsuite.ai\" target=\"_blank\" rel=\"noreferrer noopener\">k.kizilkan@brainsuite.ai<\/a><\/p>\n\n\n\n<div style=\"height:65px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Weitere Webinare<\/h2>\n\n\n<section class=\"bde-section-2044-101-2044-1 bde-section bde-section-2044-101\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-post-list-2044-102-2044-1 bde-post-list single-page-recent-post bde-post-list-2044-102\"><div class=\"bde-loop bde-loop-grid ee-posts ee-posts-grid\">    <article class=\"bde-loop-item ee-post\">\n                                <a class=\"bde-loop-item__image-link ee-post-image-link \" href=\"https:\/\/brainsuite.ai\/de\/resources\/webinar-speed-up-wie-sich-die-zusammenarbeit-zwischen-marketing-und-marktforschung-veraendert\/\" aria-label=\"Webinar: Speed Up: Wie sich die Zusammenarbeit zwischen Marketing und Marktforschung ver\u00e4ndert\">\n                <div class=\"bde-loop-item__image ee-post-image\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"1620\" height=\"1080\" src=\"https:\/\/brainsuite.ai\/wp-content\/uploads\/2026\/04\/Blogposts_Vorschaubild_Template-5.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/brainsuite.ai\/wp-content\/uploads\/2026\/04\/Blogposts_Vorschaubild_Template-5.jpg 1620w, https:\/\/brainsuite.ai\/wp-content\/uploads\/2026\/04\/Blogposts_Vorschaubild_Template-5-300x200.jpg 300w, https:\/\/brainsuite.ai\/wp-content\/uploads\/2026\/04\/Blogposts_Vorschaubild_Template-5-1024x683.jpg 1024w, https:\/\/brainsuite.ai\/wp-content\/uploads\/2026\/04\/Blogposts_Vorschaubild_Template-5-768x512.jpg 768w, https:\/\/brainsuite.ai\/wp-content\/uploads\/2026\/04\/Blogposts_Vorschaubild_Template-5-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1620px) 100vw, 1620px\" \/>                <\/div>\n            <\/a>\n        \n        \n        <div class=\"bde-loop-item__wrap ee-post-wrap\">\n            \n                            <h3 class=\"ee-post-title\">\n                    <a class=\"bde-loop-item__title-link ee-post-title-link\" href=\"https:\/\/brainsuite.ai\/de\/resources\/webinar-speed-up-wie-sich-die-zusammenarbeit-zwischen-marketing-und-marktforschung-veraendert\/\" >\n                        Webinar: Speed Up: Wie sich die Zusammenarbeit zwischen Marketing und Marktforschung ver\u00e4ndert                    <\/a>\n                <\/h3>\n            \n    \n                        \n                        \n    \n    \n    \n    \n            \n                    \n            \n            \n\n    \n    \n    \n    \n    \n    <a class=\"breakdance-link button-atom button-atom--custom bde-loop-item__button ee-post-button\" href=\"https:\/\/brainsuite.ai\/de\/resources\/webinar-speed-up-wie-sich-die-zusammenarbeit-zwischen-marketing-und-marktforschung-veraendert\/\" target=\"_self\" data-type=\"\"  >\n\n    \n        <span class=\"button-atom__text\">Read more<\/span>\n\n        \n        \n                <\/a>\n\n    \n\n\n\n\n            \n        <\/div>\n\n    <\/article>\n\n    <article class=\"bde-loop-item ee-post\">\n                                <a class=\"bde-loop-item__image-link ee-post-image-link \" href=\"https:\/\/brainsuite.ai\/de\/resources\/crack-the-code-of-effective-social-media-video\/\" aria-label=\"Crack the Code of Effective Social Media Video\">\n                <div class=\"bde-loop-item__image ee-post-image\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"1620\" height=\"1080\" src=\"https:\/\/brainsuite.ai\/wp-content\/uploads\/2025\/10\/54.webp\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/brainsuite.ai\/wp-content\/uploads\/2025\/10\/54.webp 1620w, https:\/\/brainsuite.ai\/wp-content\/uploads\/2025\/10\/54-300x200.webp 300w, https:\/\/brainsuite.ai\/wp-content\/uploads\/2025\/10\/54-1024x683.webp 1024w, https:\/\/brainsuite.ai\/wp-content\/uploads\/2025\/10\/54-768x512.webp 768w, https:\/\/brainsuite.ai\/wp-content\/uploads\/2025\/10\/54-1536x1024.webp 1536w\" sizes=\"auto, (max-width: 1620px) 100vw, 1620px\" \/>                <\/div>\n            <\/a>\n        \n        \n        <div class=\"bde-loop-item__wrap ee-post-wrap\">\n            \n                            <h3 class=\"ee-post-title\">\n                    <a class=\"bde-loop-item__title-link ee-post-title-link\" href=\"https:\/\/brainsuite.ai\/de\/resources\/crack-the-code-of-effective-social-media-video\/\" >\n                        Crack the Code of Effective Social Media Video                    <\/a>\n                <\/h3>\n            \n    \n                        \n                        \n    \n    \n    \n    \n            \n                    \n            \n            \n\n    \n    \n    \n    \n    \n    <a class=\"breakdance-link button-atom button-atom--custom bde-loop-item__button ee-post-button\" href=\"https:\/\/brainsuite.ai\/de\/resources\/crack-the-code-of-effective-social-media-video\/\" target=\"_self\" data-type=\"\"  >\n\n    \n        <span class=\"button-atom__text\">Read more<\/span>\n\n        \n        \n                <\/a>\n\n    \n\n\n\n\n            \n        <\/div>\n\n    <\/article>\n\n    <article class=\"bde-loop-item ee-post\">\n                                <a class=\"bde-loop-item__image-link ee-post-image-link \" href=\"https:\/\/brainsuite.ai\/de\/resources\/successful-ai-implementation-from-concept-to-scalable-capability\/\" aria-label=\"Successful AI Implementation: From Concept to Scalable Capability\">\n                <div class=\"bde-loop-item__image ee-post-image\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"1620\" height=\"1080\" src=\"https:\/\/brainsuite.ai\/wp-content\/uploads\/2025\/10\/55.webp\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/brainsuite.ai\/wp-content\/uploads\/2025\/10\/55.webp 1620w, https:\/\/brainsuite.ai\/wp-content\/uploads\/2025\/10\/55-300x200.webp 300w, https:\/\/brainsuite.ai\/wp-content\/uploads\/2025\/10\/55-1024x683.webp 1024w, https:\/\/brainsuite.ai\/wp-content\/uploads\/2025\/10\/55-768x512.webp 768w, https:\/\/brainsuite.ai\/wp-content\/uploads\/2025\/10\/55-1536x1024.webp 1536w\" sizes=\"auto, (max-width: 1620px) 100vw, 1620px\" \/>                <\/div>\n            <\/a>\n        \n        \n        <div class=\"bde-loop-item__wrap ee-post-wrap\">\n            \n                            <h3 class=\"ee-post-title\">\n                    <a class=\"bde-loop-item__title-link ee-post-title-link\" href=\"https:\/\/brainsuite.ai\/de\/resources\/successful-ai-implementation-from-concept-to-scalable-capability\/\" >\n                        Successful AI Implementation: From Concept to Scalable Capability                    <\/a>\n                <\/h3>\n            \n    \n                        \n                        \n    \n    \n    \n    \n            \n                    \n            \n            \n\n    \n    \n    \n    \n    \n    <a class=\"breakdance-link button-atom button-atom--custom bde-loop-item__button ee-post-button\" href=\"https:\/\/brainsuite.ai\/de\/resources\/successful-ai-implementation-from-concept-to-scalable-capability\/\" target=\"_self\" data-type=\"\"  >\n\n    \n        <span class=\"button-atom__text\">Read more<\/span>\n\n        \n        \n                <\/a>\n\n    \n\n\n\n\n            \n        <\/div>\n\n    <\/article>\n\n<\/div><div class='bde-posts-pagination' data-ssr-path='breakdance\/subplugins\/breakdance-elements\/elements\/PostsList\/ssr.php'>\n\n                                    \n    \n    \n    \n    \n            \n            <button type=\"submit\" class=\"button-atom button-atom--custom bde-posts-pagination-loadmore-button\"  >\n    \n        <span class=\"button-atom__text\">Load More Articles<\/span>\n\n        \n        \n            <\/button>\n    \n\n<\/div><\/div><\/div>\n<\/section>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Datum: Dienstag, 26.05.2026 | Time: 11:00 AM (CET) | Online Wie bleibt Werbewirkungsforschung relevant, wenn das Marketing l\u00e4ngst schneller entscheidet, als Studien fertig sind? Das ist die Realit\u00e4t vieler Insights-Teams. Und genau hier setzt dieser Praxiscase an. Christian Reuschenbach zeigt aus erster Hand, wie Klosterfrau diesen Konflikt aufgel\u00f6st hat\u2014mit einem neuen Zusammenspiel aus menschlicher Expertise [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":4752,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_breakdance_hide_in_design_set":false,"_breakdance_tags":"","footnotes":""},"categories":[17,38],"tags":[],"class_list":["post-4729","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-webinars"],"_links":{"self":[{"href":"https:\/\/brainsuite.ai\/de\/wp-json\/wp\/v2\/posts\/4729","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brainsuite.ai\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brainsuite.ai\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brainsuite.ai\/de\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/brainsuite.ai\/de\/wp-json\/wp\/v2\/comments?post=4729"}],"version-history":[{"count":7,"href":"https:\/\/brainsuite.ai\/de\/wp-json\/wp\/v2\/posts\/4729\/revisions"}],"predecessor-version":[{"id":4753,"href":"https:\/\/brainsuite.ai\/de\/wp-json\/wp\/v2\/posts\/4729\/revisions\/4753"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brainsuite.ai\/de\/wp-json\/wp\/v2\/media\/4752"}],"wp:attachment":[{"href":"https:\/\/brainsuite.ai\/de\/wp-json\/wp\/v2\/media?parent=4729"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brainsuite.ai\/de\/wp-json\/wp\/v2\/categories?post=4729"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brainsuite.ai\/de\/wp-json\/wp\/v2\/tags?post=4729"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}