{"id":1558,"date":"2025-09-30T14:07:00","date_gmt":"2025-09-30T12:07:00","guid":{"rendered":"https:\/\/brainsuite.ai\/?p=1558"},"modified":"2026-01-22T15:09:15","modified_gmt":"2026-01-22T14:09:15","slug":"brainsuite-launches-sage-script-the-first-synthetic-expert-for-tvc-scripts","status":"publish","type":"post","link":"https:\/\/brainsuite.ai\/en\/resources\/brainsuite-launches-sage-script-the-first-synthetic-expert-for-tvc-scripts\/","title":{"rendered":"Brainsuite Launches \u201cSage Script\u201d: The First Synthetic Expert for TVC Scripts"},"content":{"rendered":"\n

Frankfurt am Main, 30 September 2025<\/strong> \u2013 Brainsuite, the leading AI platform for marketing effectiveness, introduces Sage Script<\/em>\u2014a groundbreaking innovation that addresses a critical bottleneck in early creative development: the objective, scalable, and scientifically validated evaluation of TV and social video scripts.<\/p>\n\n\n\n

Sage Script<\/em> analyses any script in under one minute, drawing on over 100 principles from neuroscience and behavioural psychology. The result: a robust assessment aligned with human expert evaluations more than 85% of the time. Developed in close collaboration with Dr Martin Scarabis\u2014partner at DECODE Marketing and a globally recognised behavioural scientist with over two decades of experience in neuromarketing and cognitive semiotics\u2014Sage Script<\/em> pioneers a new category of AI: synthetic experts. These are domain-specific digital specialists that replicate deep human expertise with precision and consistency.<\/p>\n\n\n\n

“Until now, brand teams were often forced to skip script testing altogether\u2014or rely on methods that are too slow and cost-prohibitive,” says Dr Christian Scheier, Co-founder and Chief AI Officer at Brainsuite. “Sage Script<\/em> provides a fast, cost-efficient and scientifically rigorous alternative. It empowers teams to make informed, data-driven decisions at the earliest stages\u2014well before costly production begins.”<\/p>\n\n\n\n

Addressing a Critical Bottleneck in the Creative Process<\/strong><\/h4>\n\n\n\n

Sage Script<\/em> evaluates each script across three core effectiveness dimensions:<\/p>\n\n\n\n

    \n
  • Attention<\/strong> \u2013 Does the story capture and retain viewer attention?<\/li>\n\n\n\n
  • Recognition<\/strong> \u2013 Are the brand and message clearly identifiable?<\/li>\n\n\n\n
  • Motivation<\/strong> \u2013 Does the script inspire the desired action?<\/li>\n<\/ul>\n\n\n\n

    It supports various formats, including 6-, 15- and 30-second TVCs, social video scripts, voiceovers, supers, and key scenes. Additionally, marketers can optionally upload brand or strategic documents to ensure alignment with broader objectives.<\/p>\n\n\n\n

    Seamless Integration Into Creative Workflows<\/strong><\/h4>\n\n\n\n

    Sage Script<\/em> is designed for use across all early creative stages\u2014from initial briefing to concept comparison and pre-storyboard validation. When used in combination with other Brainsuite apps, marketing teams can steer the full creative value chain with scientific rigour and operational scale.<\/p>\n\n\n\n

    \u201cWith Sage Script<\/em>, we now accompany our clients from the very first idea to the final asset\u2014swiftly, precisely and backed by behavioural science,\u201d says Dr Dirk Held, Co-founder and behavioural economist at Brainsuite. \u201cThis doesn\u2019t just improve the performance of produced content\u2014it saves time, budget, and internal resources. Sage Script<\/em> marks the beginning of a new product category: AI-based synthetic experts that make decades of human expertise instantly accessible.\u201d<\/p>\n\n\n\n

    \u201cThis is just the beginning,\u201d adds Dr Martin Scarabis. \u201cThe technology opens the door to creating specialised digital experts for every use case in marketing\u2014always available, always consistent, and always aligned with what science tells us works.\u201d<\/p>\n\n\n\n

    Further developments are already in the pipeline for 2025, including concept testing and new synthetic experts across additional marketing disciplines. With Sage Script<\/em>, Brainsuite is not just streamlining creative workflows\u2014it is redefining how expert knowledge is accessed: instantly, at scale, and with scientific precision.<\/p>\n\n\n\n

    About Brainsuite<\/strong>
    Brainsuite empowers brand teams to measure and enhance the effectiveness of their communications across every touchpoint. As the leading AI platform for marketing effectiveness, Brainsuite predicts impact and delivers actionable recommendations to improve performance, maximize ROI, and drive brand growth.<\/p>\n\n\n\n

    Powered by computational neuroscience and consumer behavior data, Brainsuite offers the industry\u2019s most comprehensive portfolio of AI applications. Covering everything from videos and print ads to packaging design, shelf placement, social media, and e-commerce content, Brainsuite seamlessly integrates into the creative process\u2014helping teams make faster, data-driven decisions while ensuring consistency across all brand communications.<\/p>\n\n\n\n

    Founded by leading experts in neuroscience, marketing, and digital transformation, Brainsuite combines scientific rigor with real-world marketing expertise. Today, over 500 brands in more than 30 countries\u2014including industry leaders like Unilever, PepsiCo, and Henkel\u2014trust Brainsuite to maximize their marketing ROI at scale.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Frankfurt am Main, 30 September 2025 \u2013 Brainsuite, the leading AI platform for marketing effectiveness, introduces Sage Script\u2014a groundbreaking innovation that addresses a critical bottleneck in early creative development: the objective, scalable, and scientifically validated evaluation of TV and social video scripts. Sage Script analyses any script in under one minute, drawing on over 100 […]<\/p>\n","protected":false},"author":5,"featured_media":3751,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_breakdance_hide_in_design_set":false,"_breakdance_tags":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-1558","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/brainsuite.ai\/en\/wp-json\/wp\/v2\/posts\/1558","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brainsuite.ai\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brainsuite.ai\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brainsuite.ai\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/brainsuite.ai\/en\/wp-json\/wp\/v2\/comments?post=1558"}],"version-history":[{"count":1,"href":"https:\/\/brainsuite.ai\/en\/wp-json\/wp\/v2\/posts\/1558\/revisions"}],"predecessor-version":[{"id":1559,"href":"https:\/\/brainsuite.ai\/en\/wp-json\/wp\/v2\/posts\/1558\/revisions\/1559"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brainsuite.ai\/en\/wp-json\/wp\/v2\/media\/3751"}],"wp:attachment":[{"href":"https:\/\/brainsuite.ai\/en\/wp-json\/wp\/v2\/media?parent=1558"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brainsuite.ai\/en\/wp-json\/wp\/v2\/categories?post=1558"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brainsuite.ai\/en\/wp-json\/wp\/v2\/tags?post=1558"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}