{"id":1560,"date":"2025-09-16T14:05:00","date_gmt":"2025-09-16T12:05:00","guid":{"rendered":"https:\/\/brainsuite.ai\/?p=1560"},"modified":"2026-01-22T15:35:35","modified_gmt":"2026-01-22T14:35:35","slug":"driving-stronger-brand-impact-through-data-driven-ooh-optimization","status":"publish","type":"post","link":"https:\/\/brainsuite.ai\/en\/resources\/driving-stronger-brand-impact-through-data-driven-ooh-optimization\/","title":{"rendered":"Driving Stronger Brand Impact Through Data-Driven OOH Optimization"},"content":{"rendered":"\n<p>eBay turned to Artificial Intelligence (AI) to increase the brand impact of its out-of-home (OOH) campaigns. By leveraging Brainsuite Predictive AI Testing, the company identified clear optimization opportunities and transformed them into consistent, high-impact layouts.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cWith the support of our design partner and Brainsuite, we found a bolder, more vibrant, and more colorful way to express the eBay brand.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p>\u2014 Dr. Christiane Quaas, Senior Manager Campaign Insights, eBay<\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Challenge<\/h2>\n\n\n\n<p>eBay set out to improve the effectiveness of its OOH campaigns in Germany and the UK. Early tests revealed a key issue: the standardized layout templates were not delivering the desired level of brand recognition. A critical finding was that branding elements placed at the bottom of the assets attracted very little visual attention.<\/p>\n\n\n\n<p>While processing ease \u2014 the clarity and simplicity of the designs \u2014 consistently tested high, the campaigns lacked a strong and distinctive brand presence.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Solution<\/h2>\n\n\n\n<p>To systematically improve performance, eBay applied Brainsuite Predictive AI Testing. Over several testing rounds, approximately 30 layout variations for the German market were analyzed, focusing on the three key effectiveness drivers: <strong>Branding, Attention, and Processing Ease<\/strong>.<\/p>\n\n\n\n<p>The AI-powered insights highlighted exactly where and how brand logos were overlooked. Based on these findings, the assets were refined and optimized:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Logos were more closely connected to the central visual action.<\/li>\n\n\n\n<li>Visuals were simplified and made more focused.<\/li>\n\n\n\n<li>Layouts without people were tested \u2014 delivering unexpectedly strong results.<\/li>\n<\/ul>\n\n\n\n<p>Through this iterative test-and-learn approach, eBay was able to evaluate, on a data-driven basis, which creative principles generated the greatest impact.<br><br><\/p>\n\n\n\n<figure class=\"wp-block-image\" id=\"yui_3_17_2_1_1760537441570_68\"><img decoding=\"async\" src=\"https:\/\/images.squarespace-cdn.com\/content\/v1\/5e1dd5dac094e135e4a14bf0\/b6bc36c0-16e4-49a2-b619-3a6381bb4499\/ebay+ooh.png\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Results<\/h2>\n\n\n\n<p>The optimized layouts delivered a clear uplift in brand attention. The combination of imagery, text, and logo within a well-structured design proved particularly successful. Processing-ease scores remained consistently strong across all rounds, and even assets without people achieved impressive results.<\/p>\n\n\n\n<p><strong>The outcome: stronger recall potential, sharper brand cut-through, and concrete creative guidelines for future OOH productions.<\/strong><\/p>\n\n\n\n<div style=\"height:65px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Additional Case Studies<\/h2>\n\n\n<section class=\"bde-section-2028-100-2028-1 bde-section bde-section-2028-100\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-post-list-2028-101-2028-1 bde-post-list bde-post-list-2028-101\"><div class=\"bde-loop bde-loop-grid ee-posts ee-posts-grid\">    <article class=\"bde-loop-item ee-post\">\n                                <a class=\"bde-loop-item__image-link ee-post-image-link \" href=\"https:\/\/brainsuite.ai\/en\/resources\/tvc-playbook\/\" aria-label=\"Pretesting TVC with AI \u2013 Opportunities and Limitations\">\n                <div class=\"bde-loop-item__image ee-post-image\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"1620\" height=\"1080\" src=\"https:\/\/brainsuite.ai\/wp-content\/uploads\/2026\/02\/Kopie-von-Blogpost_Vorschaubilder_Templates-27.png\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/brainsuite.ai\/wp-content\/uploads\/2026\/02\/Kopie-von-Blogpost_Vorschaubilder_Templates-27.png 1620w, https:\/\/brainsuite.ai\/wp-content\/uploads\/2026\/02\/Kopie-von-Blogpost_Vorschaubilder_Templates-27-300x200.png 300w, https:\/\/brainsuite.ai\/wp-content\/uploads\/2026\/02\/Kopie-von-Blogpost_Vorschaubilder_Templates-27-1024x683.png 1024w, https:\/\/brainsuite.ai\/wp-content\/uploads\/2026\/02\/Kopie-von-Blogpost_Vorschaubilder_Templates-27-768x512.png 768w, https:\/\/brainsuite.ai\/wp-content\/uploads\/2026\/02\/Kopie-von-Blogpost_Vorschaubilder_Templates-27-1536x1024.png 1536w\" sizes=\"auto, (max-width: 1620px) 100vw, 1620px\" \/>                <\/div>\n            <\/a>\n        \n        \n        <div class=\"bde-loop-item__wrap ee-post-wrap\">\n            \n                            <h3 class=\"ee-post-title\">\n                    <a class=\"bde-loop-item__title-link ee-post-title-link\" href=\"https:\/\/brainsuite.ai\/en\/resources\/tvc-playbook\/\" >\n                        Pretesting TVC with AI \u2013 Opportunities and Limitations                    <\/a>\n                <\/h3>\n            \n    \n                        \n                        \n    \n    \n    \n    \n            \n                    \n            \n            \n\n    \n    \n    \n    \n    \n    <a class=\"breakdance-link button-atom button-atom--custom bde-loop-item__button ee-post-button\" href=\"https:\/\/brainsuite.ai\/en\/resources\/tvc-playbook\/\" target=\"_self\" data-type=\"\"  >\n\n    \n        <span class=\"button-atom__text\">Read more<\/span>\n\n        \n        \n                <\/a>\n\n    \n\n\n\n\n            \n        <\/div>\n\n    <\/article>\n\n    <article class=\"bde-loop-item ee-post\">\n                                <a class=\"bde-loop-item__image-link ee-post-image-link \" href=\"https:\/\/brainsuite.ai\/en\/resources\/pretesting-tvcs-with-ai\/\" aria-label=\"Webinar: Pretesting TVCs with AI: Opportunities and Limitations\">\n                <div class=\"bde-loop-item__image ee-post-image\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"1620\" height=\"1080\" src=\"https:\/\/brainsuite.ai\/wp-content\/uploads\/2026\/02\/Blogposts_Vorschaubild_Template.png\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/brainsuite.ai\/wp-content\/uploads\/2026\/02\/Blogposts_Vorschaubild_Template.png 1620w, https:\/\/brainsuite.ai\/wp-content\/uploads\/2026\/02\/Blogposts_Vorschaubild_Template-300x200.png 300w, https:\/\/brainsuite.ai\/wp-content\/uploads\/2026\/02\/Blogposts_Vorschaubild_Template-1024x683.png 1024w, https:\/\/brainsuite.ai\/wp-content\/uploads\/2026\/02\/Blogposts_Vorschaubild_Template-768x512.png 768w, https:\/\/brainsuite.ai\/wp-content\/uploads\/2026\/02\/Blogposts_Vorschaubild_Template-1536x1024.png 1536w\" sizes=\"auto, (max-width: 1620px) 100vw, 1620px\" \/>                <\/div>\n            <\/a>\n        \n        \n        <div class=\"bde-loop-item__wrap ee-post-wrap\">\n            \n                            <h3 class=\"ee-post-title\">\n                    <a class=\"bde-loop-item__title-link ee-post-title-link\" href=\"https:\/\/brainsuite.ai\/en\/resources\/pretesting-tvcs-with-ai\/\" >\n                        Webinar: Pretesting TVCs with AI: Opportunities and Limitations                    <\/a>\n                <\/h3>\n            \n    \n                        \n                        \n    \n    \n    \n    \n            \n                    \n            \n            \n\n    \n    \n    \n    \n    \n    <a class=\"breakdance-link button-atom button-atom--custom bde-loop-item__button ee-post-button\" href=\"https:\/\/brainsuite.ai\/en\/resources\/pretesting-tvcs-with-ai\/\" target=\"_self\" data-type=\"\"  >\n\n    \n        <span class=\"button-atom__text\">Read more<\/span>\n\n        \n        \n                <\/a>\n\n    \n\n\n\n\n            \n        <\/div>\n\n    <\/article>\n\n    <article class=\"bde-loop-item ee-post\">\n                                <a class=\"bde-loop-item__image-link ee-post-image-link \" href=\"https:\/\/brainsuite.ai\/en\/resources\/is-your-creative-analysis-tool-actually-reading-your-ads-an-investigation-into-what-your-attention-prediction-software-isnt-telling-you\/\" aria-label=\"Is Your Creative Analysis Tool Actually\u00a0Reading Your Ads?\u00a0An Investigation\u00a0Into\u00a0What Your Attention Prediction Software\u00a0Isn&#8217;t\u00a0Telling You\u00a0\">\n                <div class=\"bde-loop-item__image ee-post-image\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"1620\" height=\"1080\" src=\"https:\/\/brainsuite.ai\/wp-content\/uploads\/2026\/01\/Kopie-von-Blogpost_Vorschaubilder_Templates-20.png\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/brainsuite.ai\/wp-content\/uploads\/2026\/01\/Kopie-von-Blogpost_Vorschaubilder_Templates-20.png 1620w, https:\/\/brainsuite.ai\/wp-content\/uploads\/2026\/01\/Kopie-von-Blogpost_Vorschaubilder_Templates-20-300x200.png 300w, https:\/\/brainsuite.ai\/wp-content\/uploads\/2026\/01\/Kopie-von-Blogpost_Vorschaubilder_Templates-20-1024x683.png 1024w, https:\/\/brainsuite.ai\/wp-content\/uploads\/2026\/01\/Kopie-von-Blogpost_Vorschaubilder_Templates-20-768x512.png 768w, https:\/\/brainsuite.ai\/wp-content\/uploads\/2026\/01\/Kopie-von-Blogpost_Vorschaubilder_Templates-20-1536x1024.png 1536w\" sizes=\"auto, (max-width: 1620px) 100vw, 1620px\" \/>                <\/div>\n            <\/a>\n        \n        \n        <div class=\"bde-loop-item__wrap ee-post-wrap\">\n            \n                            <h3 class=\"ee-post-title\">\n                    <a class=\"bde-loop-item__title-link ee-post-title-link\" href=\"https:\/\/brainsuite.ai\/en\/resources\/is-your-creative-analysis-tool-actually-reading-your-ads-an-investigation-into-what-your-attention-prediction-software-isnt-telling-you\/\" >\n                        Is Your Creative Analysis Tool Actually\u00a0Reading Your Ads?\u00a0An Investigation\u00a0Into\u00a0What Your Attention Prediction Software\u00a0Isn&#8217;t\u00a0Telling You\u00a0                    <\/a>\n                <\/h3>\n            \n    \n                        \n                        \n    \n    \n    \n    \n            \n                    \n            \n            \n\n    \n    \n    \n    \n    \n    <a class=\"breakdance-link button-atom button-atom--custom bde-loop-item__button ee-post-button\" href=\"https:\/\/brainsuite.ai\/en\/resources\/is-your-creative-analysis-tool-actually-reading-your-ads-an-investigation-into-what-your-attention-prediction-software-isnt-telling-you\/\" target=\"_self\" data-type=\"\"  >\n\n    \n        <span class=\"button-atom__text\">Read more<\/span>\n\n        \n        \n                <\/a>\n\n    \n\n\n\n\n            \n        <\/div>\n\n    <\/article>\n\n<\/div><div class='bde-posts-pagination' data-ssr-path='breakdance\/subplugins\/breakdance-elements\/elements\/PostsList\/ssr.php'>\n\n                                    \n    \n    \n    \n    \n            \n            <button type=\"submit\" class=\"button-atom button-atom--custom bde-posts-pagination-loadmore-button\"  >\n    \n        <span class=\"button-atom__text\">Load More Articles<\/span>\n\n        \n        \n            <\/button>\n    \n\n<\/div><\/div><\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>eBay turned to Artificial Intelligence (AI) to increase the brand impact of its out-of-home (OOH) campaigns. By leveraging Brainsuite Predictive AI Testing, the company identified clear optimization opportunities and transformed them into consistent, high-impact layouts. \u201cWith the support of our design partner and Brainsuite, we found a bolder, more vibrant, and more colorful way to [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":3754,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_breakdance_hide_in_design_set":false,"_breakdance_tags":"","footnotes":""},"categories":[20,18],"tags":[],"class_list":["post-1560","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-atl-brand-communication","category-case-studies"],"_links":{"self":[{"href":"https:\/\/brainsuite.ai\/en\/wp-json\/wp\/v2\/posts\/1560","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brainsuite.ai\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brainsuite.ai\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brainsuite.ai\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/brainsuite.ai\/en\/wp-json\/wp\/v2\/comments?post=1560"}],"version-history":[{"count":2,"href":"https:\/\/brainsuite.ai\/en\/wp-json\/wp\/v2\/posts\/1560\/revisions"}],"predecessor-version":[{"id":2063,"href":"https:\/\/brainsuite.ai\/en\/wp-json\/wp\/v2\/posts\/1560\/revisions\/2063"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brainsuite.ai\/en\/wp-json\/wp\/v2\/media\/3754"}],"wp:attachment":[{"href":"https:\/\/brainsuite.ai\/en\/wp-json\/wp\/v2\/media?parent=1560"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brainsuite.ai\/en\/wp-json\/wp\/v2\/categories?post=1560"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brainsuite.ai\/en\/wp-json\/wp\/v2\/tags?post=1560"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}