{"id":1735,"date":"2025-03-11T15:04:00","date_gmt":"2025-03-11T14:04:00","guid":{"rendered":"https:\/\/brainsuite.ai\/?p=1735"},"modified":"2025-10-20T16:35:03","modified_gmt":"2025-10-20T14:35:03","slug":"how-a-global-fmcg-brand-used-ai-to-triple-social-media-video-engagement","status":"publish","type":"post","link":"https:\/\/brainsuite.ai\/en\/resources\/how-a-global-fmcg-brand-used-ai-to-triple-social-media-video-engagement\/","title":{"rendered":"How a Global FMCG Brand Used AI to Triple Social Media Video Engagement"},"content":{"rendered":"\n

Social media is essential for building brand visibility and engagement\u2014but it\u2019s also unpredictable. With media teams under increasing pressure to deliver more with less, brands often struggle to test and improve influencer content before it goes live. A global FMCG company faced exactly this challenge and turned to Brainsuite to bring clarity and control into its creative decision-making.<\/p>\n\n\n\n

Challenge<\/h2>\n\n\n\n

The brand had over 150 influencer videos<\/strong> ready for use across various platforms. But how could the team know which videos would perform best \u2014 before<\/strong> launching them?<\/p>\n\n\n\n

Post-campaign analytics came too late, and previous testing methods didn\u2019t scale. The team needed a way to understand which assets would drive the strongest engagement so they could invest their media budget wisely.<\/p>\n\n\n\n

Solution<\/h2>\n\n\n\n

To take control of content performance, the brand turned to Brainsuite<\/strong>, our AI-powered platform for creative effectiveness. With a library of over 150 influencer videos, they needed a fast, scalable way to understand which assets would resonate most with their audience\u2014before launching them into the crowded world of social media.<\/p>\n\n\n\n

Brainsuite analysed each video using its ACE Score<\/strong>, a comprehensive measure of creative quality based on six proven effectiveness drivers. These include:<\/p>\n\n\n\n