{"id":1929,"date":"2025-09-19T11:24:00","date_gmt":"2025-09-19T09:24:00","guid":{"rendered":"https:\/\/brainsuite.ai\/?p=1929"},"modified":"2025-10-20T11:25:31","modified_gmt":"2025-10-20T09:25:31","slug":"from-guesswork-to-great-assets-how-kellanova-scales-shopper-marketing-effectiveness-with-brainsuite","status":"publish","type":"post","link":"https:\/\/brainsuite.ai\/en\/resources\/from-guesswork-to-great-assets-how-kellanova-scales-shopper-marketing-effectiveness-with-brainsuite\/","title":{"rendered":"From Guesswork to Great Assets: How Kellanova Scales Shopper Marketing Effectiveness with Brainsuite"},"content":{"rendered":"\n<p>In today\u2019s marketing landscape, attention is fragmented and fleeting. A single TV spot no longer guarantees reach\u2014brand teams must now navigate a crowded ecosystem of TikTok, Twitch, and ever-expanding digital touchpoints.<\/p>\n\n\n\n<p>For Andreas Billker, Senior Marketing Activation Manager at Kellanova, this shift meant rethinking how shopper assets are created, tested, and deployed. With Brainsuite integrated into their process, Kellanova now moves faster, aligns more easily\u2014and saves <strong>up to 20% of total asset development time<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"20% Faster Creative Execution: Kellanova\u2019s Success with Brainsuite\" src=\"https:\/\/player.vimeo.com\/video\/1125514262?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">The Challenge: Breaking Through in a Saturated Attention Economy<\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cWe used to rely on a few dominant media channels,\u201d explains Andreas Billker, Senior Marketing Activation Manager at Kellanova. \u201cNow, attention is scattered\u2014and once you have it, you need to make sure the message actually lands.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p>In such a competitive landscape, strong creative ideas aren\u2019t enough. What matters is whether they connect quickly, clearly, and emotionally with shoppers in real-time retail environments.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cBefore Brainsuite, we were debating assets based on gut feeling. Ask 10 people, get 10 opinions. That slowed everything down.\u201d<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">The Shift: Predictive Insights Embedded in the Creative Process<\/h3>\n\n\n\n<p>Kellanova turned to Brainsuite to streamline and strengthen their approach to creative development. Instead of relying solely on internal reviews, the team now uses predictive AI to assess effectiveness at a glance\u2014often in the final stages before rollout.<\/p>\n\n\n\n<p>Two Brainsuite features became especially impactful:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Attention Heatmaps<\/strong>: Instantly visualize where shoppers are most likely to focus\u2014and where key messages might go unseen.<\/li>\n\n\n\n<li><strong>Processing Ease<\/strong>: Gauge how easily and intuitively messages are received, enabling \u201cSystem 1\u201d processing\u2014the kind that drives fast, intuitive shopper responses.<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cIt\u2019s like having a creative consultant in the room,\u201d says Billker. \u201cIt shortens alignment discussions, accelerates asset production, and saves roughly 20% of our time.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p>In one campaign focused on a \u201cpalm oil free\u201d message, Brainsuite guided design adjustments to contrast, layout, and positioning\u2014ensuring the claim was not only present, but processed and remembered.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Creative Confidence Backed by Science<\/h3>\n\n\n\n<p>More than speed or design tweaks, Billker highlights a deeper benefit: <strong>confidence<\/strong>.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cBrainsuite doesn\u2019t replace creativity\u2014it supports it. It gives our teams the confidence that we\u2019re heading in the right direction, even under tight timelines.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p>From eye gaze to headline placement, Brainsuite offers neuroscience-backed guidance grounded in how real shoppers perceive, process, and react\u2014not just what looks good on a slide.<\/p>\n\n\n\n<p>The result? Faster iteration, better alignment, and more effective assets hitting the shelf.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Brainsuite: Turning Insight Into Impact<\/h3>\n\n\n\n<p>Brainsuite is built to help shopper and marketing teams move fast\u2014with clarity and evidence. Whether it\u2019s adjusting copy placement or validating visual hierarchy, the platform empowers confident decisions at speed.<\/p>\n\n\n\n<p><strong>What You Get with Brainsuite:<\/strong><br>\u2705 Predictive heatmaps to uncover visibility gaps<br>\u2705 Strategic Fit and Processing Ease scores to guide asset refinement<br>\u2705 Fast, user-friendly interface for last-mile optimization<br>\u2705 Proven platform trusted by Kellanova, Lavazza, Unilever, and more<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Move from Opinion to Evidence\u2014Fast<\/h3>\n\n\n\n<p>Brainsuite isn\u2019t just a post-production tool. It\u2019s a platform designed to help brands build AI capabilities into the creative process\u2014transforming effectiveness into a standard, not a surprise.<\/p>\n\n\n\n<p>\ud83d\udca1 Want to streamline your creative process and scale shopper impact?<\/p>\n\n\n\n<p><a href=\"https:\/\/getbrainsuite.com\/platform\" target=\"_blank\" rel=\"noopener\">\ud83d\udc49 See Brainsuite in Action<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In today\u2019s marketing landscape, attention is fragmented and fleeting. A single TV spot no longer guarantees reach\u2014brand teams must now navigate a crowded ecosystem of TikTok, Twitch, and ever-expanding digital touchpoints. For Andreas Billker, Senior Marketing Activation Manager at Kellanova, this shift meant rethinking how shopper assets are created, tested, and deployed. With Brainsuite integrated [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1930,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_breakdance_hide_in_design_set":false,"_breakdance_tags":"","footnotes":""},"categories":[20,14,23],"tags":[],"class_list":["post-1929","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-atl-brand-communication","category-blog","category-retail-shopper-marketing"],"_links":{"self":[{"href":"https:\/\/brainsuite.ai\/en\/wp-json\/wp\/v2\/posts\/1929","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brainsuite.ai\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brainsuite.ai\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brainsuite.ai\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/brainsuite.ai\/en\/wp-json\/wp\/v2\/comments?post=1929"}],"version-history":[{"count":2,"href":"https:\/\/brainsuite.ai\/en\/wp-json\/wp\/v2\/posts\/1929\/revisions"}],"predecessor-version":[{"id":3911,"href":"https:\/\/brainsuite.ai\/en\/wp-json\/wp\/v2\/posts\/1929\/revisions\/3911"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brainsuite.ai\/en\/wp-json\/wp\/v2\/media\/1930"}],"wp:attachment":[{"href":"https:\/\/brainsuite.ai\/en\/wp-json\/wp\/v2\/media?parent=1929"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brainsuite.ai\/en\/wp-json\/wp\/v2\/categories?post=1929"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brainsuite.ai\/en\/wp-json\/wp\/v2\/tags?post=1929"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}