{"id":1954,"date":"2025-05-27T13:14:00","date_gmt":"2025-05-27T11:14:00","guid":{"rendered":"https:\/\/brainsuite.ai\/?p=1954"},"modified":"2025-12-09T10:08:49","modified_gmt":"2025-12-09T09:08:49","slug":"webinar-winning-at-the-pos","status":"publish","type":"post","link":"https:\/\/brainsuite.ai\/en\/resources\/webinar-winning-at-the-pos\/","title":{"rendered":"Webinar: Winning at the POS &#8211; Effectiveness Drivers and How AI Can Help to Elevate Shopper Effectiveness at Scale"},"content":{"rendered":"\n<figure class=\"wp-block-image\" id=\"yui_3_17_2_1_1760958875803_71\"><img decoding=\"async\" src=\"https:\/\/images.squarespace-cdn.com\/content\/v1\/5e1dd5dac094e135e4a14bf0\/7b1c9fc2-4e14-428f-b448-4ac946df0a8c\/Blogpost+Bilder.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>Winning at the point of sale is crucial to drive topline growth.<\/p>\n\n\n\n<p>In this free webinar, we share neuroscience insights about what drives effectiveness of your in-store material and show how AI can help to prove &amp; improve effectiveness at scale to maximize impact of your initiative.<\/p>\n\n\n\n<p><strong>What You\u2019ll Learn:<\/strong><\/p>\n\n\n\n<p>\u2705 Neuroscience-based drivers of POS effectiveness<\/p>\n\n\n\n<p>\u2705 How AI can help to predict and improve the impact of your assets<\/p>\n\n\n\n<p>\u2705 Case Studies how industry leaders like PepsiCo and Henkel leverage AI to build shopper excellence across the organisation<br><br>\ud83d\udc49 This session is designed for brand and category managers, shopper marketing leads, and in-store experience teams <em>ready to move beyond intuition, optimise creative performance, and drive in-store results<\/em>.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">Watch Now!<\/h2>\n\n\n\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js-eu1.hsforms.net\/forms\/embed\/v2.js\"><\/script>\n<script>\n  hbspt.forms.create({\n    portalId: \"25232834\",\n    formId: \"a255c4e7-97d6-45df-8a47-87f7fd65a96f\",\n    region: \"eu1\"\n  });\n<\/script>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Speaker:<\/h4>\n\n\n\n<figure class=\"wp-block-image\" id=\"yui_3_17_2_1_1760958875803_90\"><img decoding=\"async\" src=\"https:\/\/images.squarespace-cdn.com\/content\/v1\/5e1dd5dac094e135e4a14bf0\/4c8b9851-791d-409d-85f8-b0b8cc391c8e\/Screenshot+2025-03-28+134127.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>Dr. Dirk Held is one of the leading experts in translating scientific findings into concrete marketing measures. He is the author of several bestsellers on the subject of neuromarketing and advises international brands on optimising their marketing activities worldwide. Following his studies in psychology, he earned his doctorate in the field of Behavioural Economics, especially with regard to the influence of brands on purchasing decisions.<\/p>\n\n\n\n<p>Together with Dr. Christian Scheier, he founded DECODE Marketingberatung GmbH and in 2020 Brainsuite GmbH. He is also co-author of several bestselling books with Dr. Christian Scheier, e.g. in the field of brand management and neuropsychology, and most recently published &#8220;K\u00fcnstliche Intelligenz in der Markenf\u00fchrung&#8221; (AI in Brand Management) in 2019.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Contact us:<\/h4>\n\n\n\n<p>We will be more than happy to answer any questions that you may have.<\/p>\n\n\n\n<p><strong>Louisa Edokpayi<br><\/strong>Event &amp; Field Marketing Manager<br><a href=\"mailto:l.edokpayi@aimpower.ai?\" target=\"_blank\" rel=\"noreferrer noopener\">l.edokpayi@aimpower.ai<\/a><\/p>\n\n\n\n<div style=\"height:65px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Other Webinars:<\/h2>\n\n\n<section class=\"bde-section-2044-101-2044-1 bde-section bde-section-2044-101\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-post-list-2044-102-2044-1 bde-post-list single-page-recent-post bde-post-list-2044-102\"><div class=\"bde-loop bde-loop-grid ee-posts ee-posts-grid\">    <article class=\"bde-loop-item ee-post\">\n                                <a class=\"bde-loop-item__image-link ee-post-image-link \" href=\"https:\/\/brainsuite.ai\/en\/resources\/pretesting-tvcs-with-ai\/\" aria-label=\"Webinar: Pretesting TVCs with AI: Opportunities and Limitations\">\n                <div class=\"bde-loop-item__image ee-post-image\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"1620\" height=\"1080\" src=\"https:\/\/brainsuite.ai\/wp-content\/uploads\/2026\/02\/Blogposts_Vorschaubild_Template.png\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/brainsuite.ai\/wp-content\/uploads\/2026\/02\/Blogposts_Vorschaubild_Template.png 1620w, https:\/\/brainsuite.ai\/wp-content\/uploads\/2026\/02\/Blogposts_Vorschaubild_Template-300x200.png 300w, https:\/\/brainsuite.ai\/wp-content\/uploads\/2026\/02\/Blogposts_Vorschaubild_Template-1024x683.png 1024w, https:\/\/brainsuite.ai\/wp-content\/uploads\/2026\/02\/Blogposts_Vorschaubild_Template-768x512.png 768w, https:\/\/brainsuite.ai\/wp-content\/uploads\/2026\/02\/Blogposts_Vorschaubild_Template-1536x1024.png 1536w\" sizes=\"auto, (max-width: 1620px) 100vw, 1620px\" \/>                <\/div>\n            <\/a>\n        \n        \n        <div class=\"bde-loop-item__wrap ee-post-wrap\">\n            \n                            <h3 class=\"ee-post-title\">\n                    <a class=\"bde-loop-item__title-link ee-post-title-link\" href=\"https:\/\/brainsuite.ai\/en\/resources\/pretesting-tvcs-with-ai\/\" >\n                        Webinar: Pretesting TVCs with AI: Opportunities and Limitations                    <\/a>\n                <\/h3>\n            \n    \n                        \n                        \n    \n    \n    \n    \n            \n                    \n            \n            \n\n    \n    \n    \n    \n    \n    <a class=\"breakdance-link button-atom button-atom--custom bde-loop-item__button ee-post-button\" href=\"https:\/\/brainsuite.ai\/en\/resources\/pretesting-tvcs-with-ai\/\" target=\"_self\" data-type=\"\"  >\n\n    \n        <span class=\"button-atom__text\">Read more<\/span>\n\n        \n        \n                <\/a>\n\n    \n\n\n\n\n            \n        <\/div>\n\n    <\/article>\n\n    <article class=\"bde-loop-item ee-post\">\n                                <a class=\"bde-loop-item__image-link ee-post-image-link \" href=\"https:\/\/brainsuite.ai\/en\/resources\/webinar-influencer-playbook-for-brands\/\" aria-label=\"The Influencer Playbook for Brands: Turning Creator Authenticity into Measurable Brand Impact\u00a0&#8211; Free Webinar\">\n                <div class=\"bde-loop-item__image ee-post-image\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"1620\" height=\"1080\" src=\"https:\/\/brainsuite.ai\/wp-content\/uploads\/2025\/12\/Blogposts_Vorschaubild_Template2.webp\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/brainsuite.ai\/wp-content\/uploads\/2025\/12\/Blogposts_Vorschaubild_Template2.webp 1620w, https:\/\/brainsuite.ai\/wp-content\/uploads\/2025\/12\/Blogposts_Vorschaubild_Template2-300x200.webp 300w, https:\/\/brainsuite.ai\/wp-content\/uploads\/2025\/12\/Blogposts_Vorschaubild_Template2-1024x683.webp 1024w, https:\/\/brainsuite.ai\/wp-content\/uploads\/2025\/12\/Blogposts_Vorschaubild_Template2-768x512.webp 768w, https:\/\/brainsuite.ai\/wp-content\/uploads\/2025\/12\/Blogposts_Vorschaubild_Template2-1536x1024.webp 1536w\" sizes=\"auto, (max-width: 1620px) 100vw, 1620px\" \/>                <\/div>\n            <\/a>\n        \n        \n        <div class=\"bde-loop-item__wrap ee-post-wrap\">\n            \n                            <h3 class=\"ee-post-title\">\n                    <a class=\"bde-loop-item__title-link ee-post-title-link\" href=\"https:\/\/brainsuite.ai\/en\/resources\/webinar-influencer-playbook-for-brands\/\" >\n                        The Influencer Playbook for Brands: Turning Creator Authenticity into Measurable Brand Impact\u00a0&#8211; Free Webinar                    <\/a>\n                <\/h3>\n            \n    \n                        \n                        \n    \n    \n    \n    \n            \n                    \n            \n            \n\n    \n    \n    \n    \n    \n    <a class=\"breakdance-link button-atom button-atom--custom bde-loop-item__button ee-post-button\" href=\"https:\/\/brainsuite.ai\/en\/resources\/webinar-influencer-playbook-for-brands\/\" target=\"_self\" data-type=\"\"  >\n\n    \n        <span class=\"button-atom__text\">Read more<\/span>\n\n        \n        \n                <\/a>\n\n    \n\n\n\n\n            \n        <\/div>\n\n    <\/article>\n\n    <article class=\"bde-loop-item ee-post\">\n                                <a class=\"bde-loop-item__image-link ee-post-image-link \" href=\"https:\/\/brainsuite.ai\/en\/resources\/webinar-synthetic-experts\/\" aria-label=\"Better, Faster, Smarter \u2014 How Synthetic Experts Elevate Creative Decisions\">\n                <div class=\"bde-loop-item__image ee-post-image\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"1620\" height=\"1080\" src=\"https:\/\/brainsuite.ai\/wp-content\/uploads\/2025\/10\/Blogposts_Vorschaubild_Template11.webp\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/brainsuite.ai\/wp-content\/uploads\/2025\/10\/Blogposts_Vorschaubild_Template11.webp 1620w, https:\/\/brainsuite.ai\/wp-content\/uploads\/2025\/10\/Blogposts_Vorschaubild_Template11-300x200.webp 300w, https:\/\/brainsuite.ai\/wp-content\/uploads\/2025\/10\/Blogposts_Vorschaubild_Template11-1024x683.webp 1024w, https:\/\/brainsuite.ai\/wp-content\/uploads\/2025\/10\/Blogposts_Vorschaubild_Template11-768x512.webp 768w, https:\/\/brainsuite.ai\/wp-content\/uploads\/2025\/10\/Blogposts_Vorschaubild_Template11-1536x1024.webp 1536w\" sizes=\"auto, (max-width: 1620px) 100vw, 1620px\" \/>                <\/div>\n            <\/a>\n        \n        \n        <div class=\"bde-loop-item__wrap ee-post-wrap\">\n            \n                            <h3 class=\"ee-post-title\">\n                    <a class=\"bde-loop-item__title-link ee-post-title-link\" href=\"https:\/\/brainsuite.ai\/en\/resources\/webinar-synthetic-experts\/\" >\n                        Better, Faster, Smarter \u2014 How Synthetic Experts Elevate Creative Decisions                    <\/a>\n                <\/h3>\n            \n    \n                        \n                        \n    \n    \n    \n    \n            \n                    \n            \n            \n\n    \n    \n    \n    \n    \n    <a class=\"breakdance-link button-atom button-atom--custom bde-loop-item__button ee-post-button\" href=\"https:\/\/brainsuite.ai\/en\/resources\/webinar-synthetic-experts\/\" target=\"_self\" data-type=\"\"  >\n\n    \n        <span class=\"button-atom__text\">Read more<\/span>\n\n        \n        \n                <\/a>\n\n    \n\n\n\n\n            \n        <\/div>\n\n    <\/article>\n\n<\/div><div class='bde-posts-pagination' data-ssr-path='breakdance\/subplugins\/breakdance-elements\/elements\/PostsList\/ssr.php'>\n\n                                    \n    \n    \n    \n    \n            \n            <button type=\"submit\" class=\"button-atom button-atom--custom bde-posts-pagination-loadmore-button\"  >\n    \n        <span class=\"button-atom__text\">Load More Articles<\/span>\n\n        \n        \n            <\/button>\n    \n\n<\/div><\/div><\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Winning at the point of sale is crucial to drive topline growth. In this free webinar, we share neuroscience insights about what drives effectiveness of your in-store material and show how AI can help to prove &amp; improve effectiveness at scale to maximize impact of your initiative. What You\u2019ll Learn: \u2705 Neuroscience-based drivers of POS [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1955,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_breakdance_hide_in_design_set":false,"_breakdance_tags":"","footnotes":""},"categories":[23,45,41],"tags":[],"class_list":["post-1954","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail-shopper-marketing","category-on-demand","category-webinars"],"_links":{"self":[{"href":"https:\/\/brainsuite.ai\/en\/wp-json\/wp\/v2\/posts\/1954","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brainsuite.ai\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brainsuite.ai\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brainsuite.ai\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/brainsuite.ai\/en\/wp-json\/wp\/v2\/comments?post=1954"}],"version-history":[{"count":3,"href":"https:\/\/brainsuite.ai\/en\/wp-json\/wp\/v2\/posts\/1954\/revisions"}],"predecessor-version":[{"id":3073,"href":"https:\/\/brainsuite.ai\/en\/wp-json\/wp\/v2\/posts\/1954\/revisions\/3073"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brainsuite.ai\/en\/wp-json\/wp\/v2\/media\/1955"}],"wp:attachment":[{"href":"https:\/\/brainsuite.ai\/en\/wp-json\/wp\/v2\/media?parent=1954"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brainsuite.ai\/en\/wp-json\/wp\/v2\/categories?post=1954"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brainsuite.ai\/en\/wp-json\/wp\/v2\/tags?post=1954"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}