{"id":1957,"date":"2025-05-21T13:18:00","date_gmt":"2025-05-21T11:18:00","guid":{"rendered":"https:\/\/brainsuite.ai\/?p=1957"},"modified":"2026-01-08T12:54:37","modified_gmt":"2026-01-08T11:54:37","slug":"brainsuite-effectiveness-playbook-how-to-win-at-the-point-of-sale-with-shopper-marketing","status":"publish","type":"post","link":"https:\/\/brainsuite.ai\/en\/resources\/brainsuite-effectiveness-playbook-how-to-win-at-the-point-of-sale-with-shopper-marketing\/","title":{"rendered":"Brainsuite Effectiveness Playbook: How to Win at the Point of Sale with Shopper Marketing"},"content":{"rendered":"\n<figure class=\"wp-block-image\" id=\"yui_3_17_2_1_1760959118291_70\"><img decoding=\"async\" src=\"https:\/\/images.squarespace-cdn.com\/content\/v1\/5e1dd5dac094e135e4a14bf0\/9d09797e-de5a-4d07-9daf-b43ca77b4fa9\/Blogpost+Bilder+%2816%29.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>The point of sale (POS) is where decisions are made \u2014 and yet, many brands still rely on gut feeling instead of data when it comes to in-store creative. With up to 70% of purchase decisions happening on-site, the opportunity is huge \u2014 but so is the competition for attention.<\/p>\n\n\n\n<p>Our new Effectiveness Playbook offers a science-backed, practical guide to improving performance at the shelf.<br>Built on proven neuroscience principles and insights from over <strong>10,000 tested POS assets<\/strong>, it shows how to optimize your materials \u2014 faster, more cost-effectively, and at scale.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Equip Your Team with the Tools to Win<\/h4>\n\n\n\n<p>This playbook is designed for brand and category managers, shopper marketing leads, and in-store experience teams who want to move beyond intuition and drive measurable results.<\/p>\n\n\n\n<p><strong>Download the FREE Playbook now<\/strong> to give your team a competitive edge where it matters most.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">What You&#8217;ll Learn<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The <strong>six neuroscience-based drivers<\/strong> of shopper marketing effectiveness \u2014 and how they influence real-world behaviour<\/li>\n\n\n\n<li>How to use <strong>predictive AI<\/strong> to optimize assets <em>before<\/em> they go live<\/li>\n\n\n\n<li>What benchmarking over <strong>10,000 creatives<\/strong> taught us about what works \u2014 and what doesn\u2019t<\/li>\n\n\n\n<li>How <strong>PepsiCo<\/strong> uses Brainsuite to improve creative performance at scale<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\" id=\"yui_3_17_2_1_1760959118291_89\"><img decoding=\"async\" src=\"https:\/\/images.squarespace-cdn.com\/content\/v1\/5e1dd5dac094e135e4a14bf0\/a3400f38-22e4-4a47-ba72-81ae3f8166c1\/Blogpost+Bilder+%282%29.png\" alt=\"\"\/><\/figure>\n\n\n\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js-eu1.hsforms.net\/forms\/embed\/v2.js\"><\/script>\n<script>\n  hbspt.forms.create({\n    portalId: \"25232834\",\n    formId: \"a54789b3-c00a-4352-8de3-ded32f5ae833\",\n    region: \"eu1\"\n  });\n<\/script>\n","protected":false},"excerpt":{"rendered":"<p>The point of sale (POS) is where decisions are made \u2014 and yet, many brands still rely on gut feeling instead of data when it comes to in-store creative. With up to 70% of purchase decisions happening on-site, the opportunity is huge \u2014 but so is the competition for attention. Our new Effectiveness Playbook offers [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1958,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_breakdance_hide_in_design_set":false,"_breakdance_tags":"","footnotes":""},"categories":[15,47,23,43],"tags":[],"class_list":["post-1957","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-research","category-pack-shelf","category-retail-shopper-marketing","category-whitepaper"],"_links":{"self":[{"href":"https:\/\/brainsuite.ai\/en\/wp-json\/wp\/v2\/posts\/1957","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brainsuite.ai\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brainsuite.ai\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brainsuite.ai\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/brainsuite.ai\/en\/wp-json\/wp\/v2\/comments?post=1957"}],"version-history":[{"count":2,"href":"https:\/\/brainsuite.ai\/en\/wp-json\/wp\/v2\/posts\/1957\/revisions"}],"predecessor-version":[{"id":3218,"href":"https:\/\/brainsuite.ai\/en\/wp-json\/wp\/v2\/posts\/1957\/revisions\/3218"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brainsuite.ai\/en\/wp-json\/wp\/v2\/media\/1958"}],"wp:attachment":[{"href":"https:\/\/brainsuite.ai\/en\/wp-json\/wp\/v2\/media?parent=1957"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brainsuite.ai\/en\/wp-json\/wp\/v2\/categories?post=1957"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brainsuite.ai\/en\/wp-json\/wp\/v2\/tags?post=1957"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}