{"id":3983,"date":"2026-03-24T14:44:00","date_gmt":"2026-03-24T13:44:00","guid":{"rendered":"https:\/\/brainsuite.ai\/?p=3983"},"modified":"2026-04-09T15:15:56","modified_gmt":"2026-04-09T13:15:56","slug":"pretesting-tvcs-with-ai","status":"publish","type":"post","link":"https:\/\/brainsuite.ai\/en\/resources\/pretesting-tvcs-with-ai\/","title":{"rendered":"Webinar: Pretesting TVCs with AI: Opportunities and Limitations"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\" id=\"yui_3_17_2_1_1760958875803_71\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"316\" src=\"https:\/\/brainsuite.ai\/wp-content\/uploads\/2026\/02\/Blogpost-Bilder-1024x316.png\" alt=\"\" class=\"wp-image-3986\" srcset=\"https:\/\/brainsuite.ai\/wp-content\/uploads\/2026\/02\/Blogpost-Bilder-1024x316.png 1024w, https:\/\/brainsuite.ai\/wp-content\/uploads\/2026\/02\/Blogpost-Bilder-300x93.png 300w, https:\/\/brainsuite.ai\/wp-content\/uploads\/2026\/02\/Blogpost-Bilder-768x237.png 768w, https:\/\/brainsuite.ai\/wp-content\/uploads\/2026\/02\/Blogpost-Bilder-1536x474.png 1536w, https:\/\/brainsuite.ai\/wp-content\/uploads\/2026\/02\/Blogpost-Bilder.png 1620w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Date: Tuesday, March 24 2026 | Time: 11:00 AM (CET) | Location: Online<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>TV advertising still commands massive budgets, but pretesting hasn&#8217;t kept up. Spots get produced for six figures before any real testing begins \u2014 and cutdowns or format variations rarely get tested at all.<\/p>\n\n\n\n<p>So where can AI actually help \u2014 and where does it fall short?<\/p>\n\n\n\n<p>In this webinar, we break down the equation behind ad effectiveness: Asset \u00d7 Context = Impact. AI excels at analyzing the asset \u2014 attention, branding, storytelling. But the dynamic, personal context that determines real-world resonance? That&#8217;s still the&nbsp;domain of consumer research.<\/p>\n\n\n\n<p><strong>What You&#8217;ll Learn:<\/strong><\/p>\n\n\n\n<p>\u2705  Where AI fits into the TVC process, from script to final cutdown<\/p>\n\n\n\n<p>\u2705  What AI can reliably predict \u2014 and what it can&#8217;t<\/p>\n\n\n\n<p>\u2705  How to build a pretesting setup that combines AI speed with consumer depth<\/p>\n\n\n\n<p>For market researchers and insights professionals who want an honest framework for integrating AI \u2014 without the hype.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">Watch Now!<\/h2>\n\n\n\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js-eu1.hsforms.net\/forms\/embed\/v2.js\"><\/script>\n<script>\n  hbspt.forms.create({\n    portalId: \"25232834\",\n    formId: \"81f74811-eb32-491e-8bf2-70893d98599d\",\n    region: \"eu1\"\n  });\n<\/script>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Speaker:<\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\" id=\"yui_3_17_2_1_1760958875803_90\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"494\" src=\"https:\/\/brainsuite.ai\/wp-content\/uploads\/2026\/02\/Screenshot2025-03-28134127-1024x494.webp\" alt=\"\" class=\"wp-image-4019\" srcset=\"https:\/\/brainsuite.ai\/wp-content\/uploads\/2026\/02\/Screenshot2025-03-28134127-1024x494.webp 1024w, https:\/\/brainsuite.ai\/wp-content\/uploads\/2026\/02\/Screenshot2025-03-28134127-300x145.webp 300w, https:\/\/brainsuite.ai\/wp-content\/uploads\/2026\/02\/Screenshot2025-03-28134127-768x371.webp 768w, https:\/\/brainsuite.ai\/wp-content\/uploads\/2026\/02\/Screenshot2025-03-28134127-1536x741.webp 1536w, https:\/\/brainsuite.ai\/wp-content\/uploads\/2026\/02\/Screenshot2025-03-28134127.webp 1795w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Dr. Dirk Held is one of the leading experts in translating scientific findings into concrete marketing measures. He is the author of several bestsellers on the subject of neuromarketing and advises international brands on optimising their marketing activities worldwide. Following his studies in psychology, he earned his doctorate in the field of Behavioural Economics, especially with regard to the influence of brands on purchasing decisions.<\/p>\n\n\n\n<p>Together with Dr. Christian Scheier, he founded DECODE Marketingberatung GmbH and in 2020 Brainsuite GmbH. He is also co-author of several bestselling books with Dr. Christian Scheier, e.g. in the field of brand management and neuropsychology, and most recently published &#8220;K\u00fcnstliche Intelligenz in der Markenf\u00fchrung&#8221; (AI in Brand Management) in 2019.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Contact us:<\/h4>\n\n\n\n<p>We will be more than happy to answer any questions that you may have.<\/p>\n\n\n\n<p><strong>Louisa Edokpayi<br><\/strong>Event &amp; Field Marketing Manager<br><a href=\"mailto:l.edokpayi@aimpower.ai?\" target=\"_blank\" rel=\"noreferrer noopener\">l.edokpayi@brainsuite.ai<\/a><\/p>\n\n\n\n<div style=\"height:65px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Other Webinars:<\/h2>\n\n\n<section class=\"bde-section-2044-101-2044-1 bde-section bde-section-2044-101\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-post-list-2044-102-2044-1 bde-post-list single-page-recent-post bde-post-list-2044-102\"><div class=\"bde-loop bde-loop-grid ee-posts ee-posts-grid\">    <article class=\"bde-loop-item ee-post\">\n                                <a class=\"bde-loop-item__image-link ee-post-image-link \" href=\"https:\/\/brainsuite.ai\/en\/resources\/pretesting-tvcs-with-ai\/\" aria-label=\"Webinar: Pretesting TVCs with AI: Opportunities and Limitations\">\n                <div class=\"bde-loop-item__image ee-post-image\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"1620\" height=\"1080\" src=\"https:\/\/brainsuite.ai\/wp-content\/uploads\/2026\/02\/Blogposts_Vorschaubild_Template.png\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/brainsuite.ai\/wp-content\/uploads\/2026\/02\/Blogposts_Vorschaubild_Template.png 1620w, https:\/\/brainsuite.ai\/wp-content\/uploads\/2026\/02\/Blogposts_Vorschaubild_Template-300x200.png 300w, https:\/\/brainsuite.ai\/wp-content\/uploads\/2026\/02\/Blogposts_Vorschaubild_Template-1024x683.png 1024w, https:\/\/brainsuite.ai\/wp-content\/uploads\/2026\/02\/Blogposts_Vorschaubild_Template-768x512.png 768w, https:\/\/brainsuite.ai\/wp-content\/uploads\/2026\/02\/Blogposts_Vorschaubild_Template-1536x1024.png 1536w\" sizes=\"auto, (max-width: 1620px) 100vw, 1620px\" \/>                <\/div>\n            <\/a>\n        \n        \n        <div class=\"bde-loop-item__wrap ee-post-wrap\">\n            \n                            <h3 class=\"ee-post-title\">\n                    <a class=\"bde-loop-item__title-link ee-post-title-link\" href=\"https:\/\/brainsuite.ai\/en\/resources\/pretesting-tvcs-with-ai\/\" >\n                        Webinar: Pretesting TVCs with AI: Opportunities and Limitations                    <\/a>\n                <\/h3>\n            \n    \n                        \n                        \n    \n    \n    \n    \n            \n                    \n            \n            \n\n    \n    \n    \n    \n    \n    <a class=\"breakdance-link button-atom button-atom--custom bde-loop-item__button ee-post-button\" href=\"https:\/\/brainsuite.ai\/en\/resources\/pretesting-tvcs-with-ai\/\" target=\"_self\" data-type=\"\"  >\n\n    \n        <span class=\"button-atom__text\">Read more<\/span>\n\n        \n        \n                <\/a>\n\n    \n\n\n\n\n            \n        <\/div>\n\n    <\/article>\n\n    <article class=\"bde-loop-item ee-post\">\n                                <a class=\"bde-loop-item__image-link ee-post-image-link \" href=\"https:\/\/brainsuite.ai\/en\/resources\/webinar-influencer-playbook-for-brands\/\" aria-label=\"The Influencer Playbook for Brands: Turning Creator Authenticity into Measurable Brand Impact\u00a0&#8211; Free Webinar\">\n                <div class=\"bde-loop-item__image ee-post-image\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"1620\" height=\"1080\" src=\"https:\/\/brainsuite.ai\/wp-content\/uploads\/2025\/12\/Blogposts_Vorschaubild_Template2.webp\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/brainsuite.ai\/wp-content\/uploads\/2025\/12\/Blogposts_Vorschaubild_Template2.webp 1620w, https:\/\/brainsuite.ai\/wp-content\/uploads\/2025\/12\/Blogposts_Vorschaubild_Template2-300x200.webp 300w, https:\/\/brainsuite.ai\/wp-content\/uploads\/2025\/12\/Blogposts_Vorschaubild_Template2-1024x683.webp 1024w, https:\/\/brainsuite.ai\/wp-content\/uploads\/2025\/12\/Blogposts_Vorschaubild_Template2-768x512.webp 768w, https:\/\/brainsuite.ai\/wp-content\/uploads\/2025\/12\/Blogposts_Vorschaubild_Template2-1536x1024.webp 1536w\" sizes=\"auto, (max-width: 1620px) 100vw, 1620px\" \/>                <\/div>\n            <\/a>\n        \n        \n        <div class=\"bde-loop-item__wrap ee-post-wrap\">\n            \n                            <h3 class=\"ee-post-title\">\n                    <a class=\"bde-loop-item__title-link ee-post-title-link\" href=\"https:\/\/brainsuite.ai\/en\/resources\/webinar-influencer-playbook-for-brands\/\" >\n                        The Influencer Playbook for Brands: Turning Creator Authenticity into Measurable Brand Impact\u00a0&#8211; Free Webinar                    <\/a>\n                <\/h3>\n            \n    \n                        \n                        \n    \n    \n    \n    \n            \n                    \n            \n            \n\n    \n    \n    \n    \n    \n    <a class=\"breakdance-link button-atom button-atom--custom bde-loop-item__button ee-post-button\" href=\"https:\/\/brainsuite.ai\/en\/resources\/webinar-influencer-playbook-for-brands\/\" target=\"_self\" data-type=\"\"  >\n\n    \n        <span class=\"button-atom__text\">Read more<\/span>\n\n        \n        \n                <\/a>\n\n    \n\n\n\n\n            \n        <\/div>\n\n    <\/article>\n\n    <article class=\"bde-loop-item ee-post\">\n                                <a class=\"bde-loop-item__image-link ee-post-image-link \" href=\"https:\/\/brainsuite.ai\/en\/resources\/webinar-synthetic-experts\/\" aria-label=\"Better, Faster, Smarter \u2014 How Synthetic Experts Elevate Creative Decisions\">\n                <div class=\"bde-loop-item__image ee-post-image\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"1620\" height=\"1080\" src=\"https:\/\/brainsuite.ai\/wp-content\/uploads\/2025\/10\/Blogposts_Vorschaubild_Template11.webp\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/brainsuite.ai\/wp-content\/uploads\/2025\/10\/Blogposts_Vorschaubild_Template11.webp 1620w, https:\/\/brainsuite.ai\/wp-content\/uploads\/2025\/10\/Blogposts_Vorschaubild_Template11-300x200.webp 300w, https:\/\/brainsuite.ai\/wp-content\/uploads\/2025\/10\/Blogposts_Vorschaubild_Template11-1024x683.webp 1024w, https:\/\/brainsuite.ai\/wp-content\/uploads\/2025\/10\/Blogposts_Vorschaubild_Template11-768x512.webp 768w, https:\/\/brainsuite.ai\/wp-content\/uploads\/2025\/10\/Blogposts_Vorschaubild_Template11-1536x1024.webp 1536w\" sizes=\"auto, (max-width: 1620px) 100vw, 1620px\" \/>                <\/div>\n            <\/a>\n        \n        \n        <div class=\"bde-loop-item__wrap ee-post-wrap\">\n            \n                            <h3 class=\"ee-post-title\">\n                    <a class=\"bde-loop-item__title-link ee-post-title-link\" href=\"https:\/\/brainsuite.ai\/en\/resources\/webinar-synthetic-experts\/\" >\n                        Better, Faster, Smarter \u2014 How Synthetic Experts Elevate Creative Decisions                    <\/a>\n                <\/h3>\n            \n    \n                        \n                        \n    \n    \n    \n    \n            \n                    \n            \n            \n\n    \n    \n    \n    \n    \n    <a class=\"breakdance-link button-atom button-atom--custom bde-loop-item__button ee-post-button\" href=\"https:\/\/brainsuite.ai\/en\/resources\/webinar-synthetic-experts\/\" target=\"_self\" data-type=\"\"  >\n\n    \n        <span class=\"button-atom__text\">Read more<\/span>\n\n        \n        \n                <\/a>\n\n    \n\n\n\n\n            \n        <\/div>\n\n    <\/article>\n\n<\/div><div class='bde-posts-pagination' data-ssr-path='breakdance\/subplugins\/breakdance-elements\/elements\/PostsList\/ssr.php'>\n\n                                    \n    \n    \n    \n    \n            \n            <button type=\"submit\" class=\"button-atom button-atom--custom bde-posts-pagination-loadmore-button\"  >\n    \n        <span class=\"button-atom__text\">Load More Articles<\/span>\n\n        \n        \n            <\/button>\n    \n\n<\/div><\/div><\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Date: Tuesday, March 24 2026 | Time: 11:00 AM (CET) | Location: Online TV advertising still commands massive budgets, but pretesting hasn&#8217;t kept up. Spots get produced for six figures before any real testing begins \u2014 and cutdowns or format variations rarely get tested at all. So where can AI actually help \u2014 and where [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":3985,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_breakdance_hide_in_design_set":false,"_breakdance_tags":"","footnotes":""},"categories":[20,41],"tags":[],"class_list":["post-3983","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-atl-brand-communication","category-webinars"],"_links":{"self":[{"href":"https:\/\/brainsuite.ai\/en\/wp-json\/wp\/v2\/posts\/3983","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brainsuite.ai\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brainsuite.ai\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brainsuite.ai\/en\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/brainsuite.ai\/en\/wp-json\/wp\/v2\/comments?post=3983"}],"version-history":[{"count":7,"href":"https:\/\/brainsuite.ai\/en\/wp-json\/wp\/v2\/posts\/3983\/revisions"}],"predecessor-version":[{"id":4541,"href":"https:\/\/brainsuite.ai\/en\/wp-json\/wp\/v2\/posts\/3983\/revisions\/4541"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brainsuite.ai\/en\/wp-json\/wp\/v2\/media\/3985"}],"wp:attachment":[{"href":"https:\/\/brainsuite.ai\/en\/wp-json\/wp\/v2\/media?parent=3983"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brainsuite.ai\/en\/wp-json\/wp\/v2\/categories?post=3983"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brainsuite.ai\/en\/wp-json\/wp\/v2\/tags?post=3983"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}