• Identify weak moments in your TV ad before investing in media
• Compare multiple creatives to choose the strongest TV campaign
• Get actionable insights in minutes instead of weeks of testing
With Brainsuite, you can test and optimize animatics, cut-downs, and full-length spots before investing in traditional testing or final production.
Once a TV campaign launches, millions in media spend are already committed.
Brainsuite predicts TV ad effectiveness before launch, helping brands identify weak creatives early and invest media budget in the strongest-performing ads.
Viewers often remember the story but fail to recognize the brand.
Brainsuite evaluates branding visibility and memory cues to ensure the brand is noticed, processed, and remembered.
Testing TV ads with traditional research is slow, expensive, and difficult to scale.
Brainsuite delivers actionable insights in minutes, enabling teams to test multiple creatives quickly and efficiently.
Many TV commercials fail to capture viewer attention in the first few seconds.
Brainsuite analyzes attention flow across the entire video to identify which scenes capture attention and where viewers lose focus.
Creative feedback is often based on internal opinions rather than real viewer behavior.
Brainsuite replaces subjective feedback with neuroscience-based insights from the earliest stages of development, from the first script to the final cutdowns.
Many TV ads look great creatively but fail to drive results because key effectiveness drivers are not optimized.
Brainsuite evaluates TV commercials across six proven effectiveness drivers, including attention, branding, persuasion, emotional engagement, processing ease, and strategic fit, enabling teams to identify what drives impact, optimize creatives early, and launch stronger campaigns.
“We were able to link the creative quality, as predicted by Brainsuite, to the in-market performance of several campaigns in terms of brand lift. We clearly saw that campaigns with higher creative quality scores were more successful, while those with lower scores were less so.
"The effect is tremendous! We have completely integrated testing into our global content creation process, so that 100% of the global assets are tested via the tool. This saves us a lot of time in evaluating each asset manually and shortens our feedback loops."
"By using Brainsuite, we doubled participation in our POS promotion compared to similar campaigns. Same audience, same incentive, same shopper journey, the only change was the creative. That alone drove the difference."
See how Brainsuite predicts TV ad effectiveness before campaigns go live and helps teams optimize video creatives before investing media budget.
