Every category team faces the same challenges. Brainsuite gives you the tools to fix them before rollout.
Once placements are booked, a failing OOH creative cannot be fixed. The budget is already committed.
Brainsuite predicts real-world OOH performance before rollout, so only validated creatives go live. Eliminating costly post-booking regret and protect media investment before deployment.
A poor OOH ad wastes millions across multi-market campaigns. Scaling a weak creative multiplies financial loss across regions.
With Brainsuite you can test and validate OOH creatives before global rollout and benchmark performance across markets. Scale only high-performing assets and prevent amplified budget waste.
Distance, clutter, and motion reduce visibility in real-world environments. What looks strong on a screen often disappears in reality.
Get validated insights about Attention, Branding, Processing Ease, Emotional Engagement, Strategic Fit and Persuasion. Design for how people actually see, not how teams review on desktop.
OOH creative performance varies dramatically by location type and environment. An asset that works in a high-traffic urban area may fail in transit zones or roadside formats.
Brainsuite helps you simulate different viewing environments and evaluate how creative performs across contextual conditions. This way you know whether your creative truly stands out at distant or speed and which elements are being ignored before the ad hits the street.
Creative teams rely on subjective reviews instead of validated prediction. Decisions are opinion-driven, not performance-driven.
Brainsuite replaces subjective feedback with neuroscience-based effectiveness scoring. Standardize OOH creative evaluation with objective, predictive data.
OOH campaigns lack measurable creative accountability. Teams can track media delivery, but they cannot prove whether the creative itself was built to perform.
Brainsuite provides pre-launch effectiveness validation with predictive performance scoring tied to real-world impact drivers. Turn OOH creative from a blind spot into a measurable performance lever.
“We were able to link the creative quality, as predicted by Brainsuite, to the in-market performance of several campaigns in terms of brand lift. We clearly saw that campaigns with higher creative quality scores were more successful, while those with lower scores were less so.
"The effect is tremendous! We have completely integrated testing into our global content creation process, so that 100% of the global assets are tested via the tool. This saves us a lot of time in evaluating each asset manually and shortens our feedback loops."
"By using Brainsuite, we doubled participation in our POS promotion compared to similar campaigns. Same audience, same incentive, same shopper journey, the only change was the creative. That alone drove the difference."
See how Brainsuite predicts real-world OOH impact and helps you launch campaign that drive sales.
