Why Brainsuite Is the Best AI 
Platform to Test Asset Effectiveness

Brainsuite transforms creative data into actionable marketing intelligence. Discover how our AI-driven ad testing platform compares to other marketing AI software.

Trusted by leading FMCG & CPG brands

Solving creative waste, low-performing ads & ROI pressure for 400+ global brands.

“We were able to link the creative quality, as predicted by Brainsuite, to the in-market performance of several campaigns in terms of brand lift.​ We clearly saw that campaigns with higher creative quality scores were more successful, while those with lower scores were less so.

Ramanathan Vythilingam​
Former Senior CMI Manager - Content Lead, Global Beauty & Personal Care - Unilever

"The effect is tremendous! We have completely integrated testing into our global content creation process, so that 100% of the global assets are tested via the tool. This saves us a lot of time in evaluating each asset manually and shortens our feedback loops."

Judy Wang​
Global eCommerce Manager - Henkel​

"By using Brainsuite, we doubled participation in our POS promotion compared to similar campaigns. Same audience, same incentive, same shopper journey, the only change was the creative. That alone drove the difference." ​

Moritz Patzke​
Director Digital Transformation & Data Strategy - Lavazza​

Compare and Prove

Brainsuite capability turns creative intelligence into decisions that drive measurable growth.

AI Capabilities
AI Agents/ Effectiveness KPIs
AI Models trained with and validated against human data
Predictive AI
Accuracy Level
Synthetic Experts
LLM
Static Assets
Video & Animated Assets
Automated Voice-Over Transcription
On-Screen / On-Asset Text Detection
Content Analysis of text & voice-over
In-Shelf SKU detection
Storyboards & Scripts
1-Number Score
Batch Upload
PowerPoint Report
Scene-by-Scene analysis of all KPI (Video)
Side-by-side Comparison
Summary & Recommendations
Visual Recommendations
Use Cases - Asset/channel-specific pre-test solutions
One-Stop AI Platform with all AI Apps in one place
Category Management / Shelf Set-Up
Storyboards & Scripts
Digital Ads
eCommerce
In-Store / POS Material
Leaflets
Mailings
Newsletter
OOH / digital OOH / Public Video
Packaging
Pack & Shelf
Print
Product Concepts (Synthetic Expert)
Social Media (Insta, YT, TikTok ,FB) - Channel Specific Norms
Sport Sponsoring
Storyboards (Synthetic Expert)
TV Commercial & Animatic
Custom Use Case
Corporate Identity & Design Compliance
Effectiveness Drivers - Measuring what matters
Asset/channel-specific Set of KPIs
Attention KPIs
Branding KPIs
Distinctive Brand Asset KPIs
Processing Ease KPIs
Emotional Engagement KPIs
Persuasion KPIs
Social Media Formal Best Practices
Brand Strategy KPIs
Train exclusive Performance Prediction AI model
Creative Intelligence - Guide & monitor creative quality
Asset Library
Analytics Dashboard
Data export for internal analysis & reporting
Asset-specific Benchmarks
Channel-specific Benchmarks
Industry-specific Benchmarks
Custom Benchmarks
Format-specific Benchmarks
Benchmark Data Base
Action Standards
Tailoring Options - Make it fit to your needs
Ready-To-Use Apps
Custom App Configuration
Custom Weightings of KPI
Custom Aggregation
Custom Wording & Description
Customer Success - Facilitating adoption to turn AI into Business Value
Customer Success
User Onboarding & Training
Effectiveness Framework/ Playbook Development
Regular Business Review
Adoption, User & Usage Monitoring
Brainsuite Academy (Help Center)
Data Security & Seamless Integration
ISO 27001
Data Exclusively: client data proprietary to client
Single-Sign-On (SSO)
Self-Serving On-Off-Boarding of Users
User-Right Management incl. external Stakeholders (e.g. Agencies)
API-Integration
Browser-based User Interface
Digital-Asset-Management Integration
GenAI-Platform Integration
Workflow-Mgt-Systems Integration
No Client Data Used to Train LLMs

Brainsuite

 

100+ across 6 effectiveness drivers: Attention, Branding, Emotional Engagement, Processing Ease, Strategic Fit, and Persuasion.

100%

90+% for all 100+ AI Models;

98% for attention

40+ Languages

Coming Soon

 

Coming Soon

 

88

  20+

20+

8

10

6

12

10

7

15+

 

2.5M assets

 

 

 

Neurons

 

Attention, Engagement, Memory, Cognitive Demand

95% (attention only)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Not available for all KPIs

 

 

 

 

 

 

 

 
 

 
 

 

 
 
 

 

 

 
 
 

 

 

 
 
 
 
 

 

 

 

 

 
 

15k Assets

 
 

 

 

 
 
 
 

 

 

 

 

 

 

 

 

 
 

 

 

 

 

Dragonfly

 

3

 

 

 

88% (attention only)

 
 
 
 
 
 
 
 
 

 

 

 

 

 

 

 

 

 

 

 

 

 
 
 

 

 

 

 

 

 

 

OOH only

 
 
 

 

 

 
 

 
 
 
 
 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 
 
 

 

 

 
 

 
Comparison based on publicly available information reviewed on May, 2026. Competitor capabilities may change.

Brainsuite vs. Other AI Creative Testing Tools

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Ready to Elevate Your Marketing Effectiveness?

Brainsuite helps marketing teams unlock AI-driven insights, optimize every asset, and maximize ROI—all in one intuitive platform. Book a demo today and see how Brainsuite can revolutionize your marketing effectiveness.