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Looking for an alternative to Dragonfly AI?

Most creative testing tools focus on attention. But that's just the starting point. Brainsuite predicts full creative effectiveness across Attention, Branding, Emotional Engagement, Processing Ease, Strategic Fit, and Persuasion, before you spend on production or media.

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Trusted by leading FMCG & CPG brands

Solving creative waste, low-performing ads & ROI pressure for 400+ global brands.

“We were able to link the creative quality, as predicted by Brainsuite, to the in-market performance of several campaigns in terms of brand lift.​ We clearly saw that campaigns with higher creative quality scores were more successful, while those with lower scores were less so.

Ramanathan Vythilingam​
Former Senior CMI Manager - Content Lead, Global Beauty & Personal Care - Unilever

"The effect is tremendous! We have completely integrated testing into our global content creation process, so that 100% of the global assets are tested via the tool. This saves us a lot of time in evaluating each asset manually and shortens our feedback loops."

Judy Wang​
Global eCommerce Manager - Henkel​

"By using Brainsuite, we doubled participation in our POS promotion compared to similar campaigns. Same audience, same incentive, same shopper journey, the only change was the creative. That alone drove the difference." ​

​

Moritz Patzke​
Director Digital Transformation & Data Strategy - Lavazza​

Start with Stronger Creative Assets. End with Higher Impact.

Dragonfly AI

Dragonfly focuses on visual salience and basic attention estimation, analyzing which elements stand out based on contrast, color, and placement.
  • Estimating visual attention through heatmaps and salience modeling
  • Identifying visually prominent elements based on contrast and placement
  • Supporting optimization based on visibility, not deeper understanding of performance drivers
  • Limited to image-based analysis, with no true understanding of text or message

Brainsuite

Brainsuite is built for teams that need to predict creative performance across every format, channel, and market before production or media spend.

Validated on over 1 billion data points with 90%+ accuracy across 100+ AI models, and up to 98.7% for attention, we predict full creative effectiveness across six drivers and 100+ KPIs, with enterprise benchmarks, workflows, and governance built in.

This allows teams to understand why creative works, why it fails, and how to improve it before production or launch, with the goal of having better performing campaigns with higher ROI and without budget waste
  • Predicting creative effectiveness using neuroscience-based AI
  • Evaluate Attention, Branding, Emotional Engagement, Processing Ease, Strategic Fit & Persuasion
  • Reduce wasted budget caused by weak creatives
  • Improve creative asset performance (video or static) before production and launch.
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Brainsuite helps marketing teams answer the most important question earlier: Will this creative actually work?
AI Capabilities
AI Agents/ Effectiveness KPIs
AI Models trained with and validated against human data
Predictive AI
Accuracy Level
Synthetic Experts
LLM
Static Assets
Video & Animated Assets
Automated Voice-Over Transcription
On-Screen / On-Asset Text Detection
Content Analysis of text & voice-over
In-Shelf SKU detection
Storyboards & Scripts
1-Number Score
Batch Upload
PowerPoint Report
Scene-by-Scene analysis of all KPI (Video)
Side-by-side Comparison
Summary & Recommendations
Visual Recommendations
Use Cases - Asset/channel-specific pre-test solutions
One-Stop AI Platform with all AI Apps in one place
Category Management / Shelf Set-Up
Storyboards & Scripts
Digital Ads
eCommerce
In-Store / POS Material
Leaflets
Mailings
Newsletter
OOH / digital OOH / Public Video
Packaging
Pack & Shelf
Print
Product Concepts (Synthetic Expert)
Social Media (Insta, YT, TikTok ,FB) - Channel Specific Norms
Sport Sponsoring
Storyboards (Synthetic Expert)
TV Commercial & Animatic
Custom Use Case
Corporate Identity & Design Compliance
Effectiveness Drivers - Measuring what matters
Asset/channel-specific Set of KPIs
Attention KPIs
Branding KPIs
Distinctive Brand Asset KPIs
Processing Ease KPIs
Emotional Engagement KPIs
Persuasion KPIs
Social Media Formal Best Practices
Brand Strategy KPIs
Train exclusive Performance Prediction AI model
Creative Intelligence - Guide & monitor creative quality
Asset Library
Analytics Dashboard
Data export for internal analysis & reporting
Asset-specific Benchmarks
Channel-specific Benchmarks
Industry-specific Benchmarks
Custom Benchmarks
Format-specific Benchmarks
Benchmark Data Base
Action Standards
Tailoring Options - Make it fit to your needs
Ready-To-Use Apps
Custom App Configuration
Custom Weightings of KPI
Custom Aggregation
Custom Wording & Description
Customer Success - Facilitating adoption to turn AI into Business Value
Customer Success
User Onboarding & Training
Effectiveness Framework/ Playbook Development
Regular Business Review
Adoption, User & Usage Monitoring
Brainsuite Academy (Help Center)
Data Security & Seamless Integration
ISO 27001
Data Exclusively: client data proprietary to client
Single-Sign-On (SSO)
Self-Serving On-Off-Boarding of Users
User-Right Management incl. external Stakeholders (e.g. Agencies)
API-Integration
Browser-based User Interface
Digital-Asset-Management Integration
GenAI-Platform Integration
Workflow-Mgt-Systems Integration
No Client Data Used to Train LLMs

Brainsuite

 

100+ across 6 effectiveness drivers: Attention, Branding, Emotional Engagement, Processing Ease, Strategic Fit, and Persuasion.

100%

90+% for all 100+ AI Models;

98% for attention

40+ Languages

Coming Soon

 

Coming Soon

 

88

  20+

20+

8

10

6

12

10

7

15+

 

2.5M assets

 

 

 

Dragonfly

 

3

 

 

 

88% (attention only)

 
 
 
 
 
 
 
 
 

 

 

 

 

 

 

 

 

 

 

 

 

 
 
 

 

 

 

 

 

 

 

OOH only

 
 
 

 

 

 
 

 
 
 
 
 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 
 
 

 

 

 
 

 
Comparison based on publicly available information reviewed on May, 2026. Competitor capabilities may change.

Turn Every Asset Into Predictable Sales Performance

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Why Brands Choose Brainsuite

From pre-production prediction to post-launch analytics, Brainsuite supports the full creative lifecycle.

Neuroscience-Trained AI

Brainsuite is powered by more than 100 neuroscience and behavioral science principles derived from decades of academic research and consulting.

Our models evaluate creative effectiveness across six key drivers: Attention, Branding, Emotional Engagement, Processing Ease, Strategic Fit, and Persuasion, helping teams understand how their creative concepts are likely to perform before production or media investment.

Proven Predictive Accuracy

Brainsuite’s AI models are trained and validated against human expert evaluations and real-world campaign outcomes. All models achieve over 90% predictive accuracy, with some reaching up to 98.7% accuracy in forecasting creative effectiveness.

This enables marketing teams to identify winning concepts earlier, reduce creative risk, and invest media budgets with greater confidence.

Results in Minutes

Traditional research and creative testing can take weeks.

Brainsuite delivers predictive insights in under 3 minutes, allowing teams to test and iterate creative ideas at scale.

Scalable Across Global Teams

Brainsuite supports unlimited users, unlimited testing, and global collaboration, enabling marketing teams to evaluate creative concepts across brands, markets, and agencies.

One Platform for Every Format and Channel

Brainsuite evaluates creative effectiveness across all marketing formats and channels in a single platform.

Teams can analyze scripts, storyboard, TV commercials, digital and social ads, packaging, shelf planograms, OOH, shopper marketing assets, retail displays, and out-of-home creatives, using the same effectiveness framework.

This allows brands to stage gate creative effectiveness and optimize performance as ROI consistently across the entire marketing ecosystem.

Trained on Over 1 Billion Data Points

Brainsuite’s AI models are trained on more than 1 billion data points from real consumer responses and campaign outcomes, combined with decades of neuroscience and behavioral science research.

This large-scale dataset allows Brainsuite to predict how creative concepts will perform across the six effectiveness drivers: Attention, Branding, Emotional Engagement, Processing Ease, Strategic Fit, and Persuasion, providing reliable insights before production and media investment.

Flexible Configuration That Fits Your Workflow

Brainsuite is designed to integrate seamlessly into existing marketing processes and creative workflows. With more than 200 configuration options, teams can easily tailor the platform to their needs.

From KPI selection and custom benchmarks to terminology, reporting structures, and AI model training, Brainsuite adapts to your organization rather than forcing teams to change their workflows. This flexibility ensures fast adoption and frictionless implementation across brands, markets, and teams.

Benchmark Your Creative Against Millions of Assets

Brainsuite includes a powerful benchmarking system built on over 2.5 million creative assets across industries and formats.

This “Brainsuite Memory” allows brands to compare their creatives against historical performance patterns and industry benchmarks, helping teams understand how their campaigns perform relative to competitors and proven high-performing assets.

API-Ready for Seamless Workflow Integration

Brainsuite can be integrated directly into your marketing technology stack through powerful API connections.

This allows effectiveness insights to flow into existing systems such as DAM platforms, creative tools, and GenAI workflows, making creative effectiveness control a natural part of your processes. By embedding predictive insights into daily workflows, teams can ensure they avoid investing in advertising that will not perform.

Who Uses Brainsuite

Optimize creative assets across digital, retail, and packaging channels to improve brand impact and campaign ROI.

CMOs

Bring clarity to creative decisions early on, and avoid costly changes later in the process. Fund only the ideas that are built to perform and drive impact.

Agencies

Accelerate collaboration and pitch stronger, validated creative ideas to clients with confidence and backed by science.

Marketing

Incorporate expert-level intelligence and ensure brand consistency into earlier stages of your workflow without adding complexity or slowing down your process.

Insights Teams

Turn early creative signals into long-term campaign success. Bring scientific rigor and predictive analytics into creative development and campaign evaluation.

How Leading Brands Maximize Effectiveness with Brainsuite

FAQs

Dragonfly identifies what stands out visually, providing insights into salience and basic attention. This explains visibility, but not how creatives are processed or why they drive performance.

Brainsuite is a complete creative intelligence platform that predicts full creative effectiveness before production and media investment. Using AI grounded in neuroscience and behavioral science, Brainsuite evaluates creatives across all effectiveness drivers and provides actionable guidance for improvement.

With broader KPI coverage, higher model accuracy, and the ability to analyze image, video, and text, Brainsuite enables more precise decisions and stronger business outcomes.

No. Brainsuite is designed to be intuitive and easy to adopt for marketing and creative teams. Most analyses can be completed in just a few minutes by uploading a script, storyboard, or creative asset. The platform provides clear, structured insights across the six effectiveness drivers, Attention, Branding, Emotional Engagement, Processing Ease, Strategic Fit, and Persuasion, helping teams quickly understand how to improve their creative concepts.

Brainsuite also offers flexible configuration options so organizations can tailor KPIs, benchmarks, and workflows to fit their existing processes.

Creative production and media budgets represent significant investments. Predicting performance early allows brands to improve concepts, reduce wasted spend, and increase the chances of campaign success.

Brainsuite evaluates a wide range of marketing assets including TV commercials, scripts, storyboard, digital ads, social media creatives, packaging designs, retail displays, out-of-home and shopper marketing materials.

Brainsuite uses a multi-layer validation framework to ensure reliable predictions.

AI models trained and validated with 90%+ predictive accuracy, with some reaching up to 98.7%.

Scientific validation based on established neuroscience and behavioral science principles

Real-world correlation with campaign performance metrics such as sales, engagement, and brand impact

This layered approach ensures that predictions across Attention, Branding, Emotional Engagement, Processing Ease, Strategic Fit, and Persuasion reflect how people actually process advertising in real environments.

Brainsuite evaluates different creative formats using asset-specific benchmarks and KPIs. Each format, whether TV commercials, social media videos, digital ads, or retail assets, is analyzed using norms tailored to how people consume that content.

Even within a single asset category, Brainsuite applies platform-specific benchmarks, allowing teams to evaluate performance across channels while maintaining consistent measurement across the six effectiveness drivers.

Brainsuite focuses on the cognitive processes that drive advertising effectiveness, such as attention, perception, and decision-making. These processes are consistent across cultures and audiences.

Instead of predicting subjective preferences, Brainsuite evaluates how effectively a creative communicates through the six effectiveness drivers: Attention, Branding, Emotional Engagement, Processing Ease, Strategic Fit, and Persuasion.

This allows brands to test whether their message is clearly understood and impactful, while audience targeting and cultural relevance can be evaluated through complementary research methods.

No. Customer data is excluded from training. Only the specific asset being analyzed is processed in a shielded environment.

Ready to Elevate Your Marketing Effectiveness?

Brainsuite helps marketing teams unlock AI-driven insights, optimize every asset, and maximize ROI, all in one intuitive platform. 

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