Every campaign, every promotion, every media euro your brand spends has one ultimate destination: the shelf.
That’s where purchase decisions are made. That’s where brand equity either pays off or doesn’t. And shelf space, measured in meters at retail, is among the most expensive real estate in the world. Brands fight for every facing. Retailers negotiate hard for every centimeter.
Given what’s at stake, the tools used to optimize that space should be fast, accurate, and effortless. Until now, that last part was the challenge.
7 Minutes Back. Every Single Analysis.
The SKU detection engine has been completely rebuilt. What used to take 2–5 minutes of manual corrections per shelf now takes a 30-second review.
For a typical session with three shelves and 86 SKUs each, that’s up to 7 minutes saved on setup alone, before a single insight has been generated.
Multiply that across your team, your projects, your store visits. The time adds up fast. visits. The time adds up fast.
What Actually Changed
The moment you upload a shelf image, the platform automatically detects every product and proposes accurate bounding boxes instantly. No drawing. No waiting.
The detection runs at 3x the previous speed, finds products with 93.2% recall (catching 93 out of every 100 products on the shelf automatically), and delivers 91.4% precision (91 out of 100 detections are correct, with minimal false positives to clean up).
The result: you spend less time fixing detections and more time doing what the platform exists for. Analyzing category performance and making better shelf decisions.
A Workflow That Gets Out of Your Way
The updated flow is built for reviewing, not redrawing. The platform does the heavy lifting, you confirm what it found:
Upload your shelf image. Detection completes in seconds.
Review detected products in a clear, high-contrast overview. Everything the platform found, immediately visible.
Assign SKUs to brands, ranges, or competitors with a cleaner interface that shows SKU counts per group, reducing review time.
Confirm the final grouping before proceeding. All assignments visible at a glance, so mistakes get caught before they reach your analysis.
Proceed to analysis. Same processing as always, same results you can rely on.
The Analysis? Unchanged. As Accurate as Ever.
The detection update touches setup only. Every algorithm behind share of shelf, facings, placement analysis, and attention modeling remains exactly the same. Existing projects, templates, and workflows are unaffected.
What improved is the on-ramp. The destination is identical. You just get there faster.
The Shelf Is Where Everything Converges.
Your media budget builds awareness. Your packaging builds preference. Your promotions drive trial. But all of it, every euro, every activation, every campaign, only delivers if the product is placed right, visible, and optimized at the point of purchase.
The shelf is not the last step. It’s the one that makes every other step count.
With the most accurate and fastest SKU detection on the market, our Apps Pack & Shelf and Category Management give category managers and brand teams the speed to act before opportunities close, and the confidence that what they’re analyzing reflects reality.
