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The Shopper Marketing Platform That Predicts In-Store Impact Before You Spend Your Budget

Understand what drives shopper decisions with a data-driven shopper marketing platform
Test POS assets faster with AI-powered shopper marketing software
Measure and improve in-store marketing effectiveness before rollout

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400+

Global Brands

98.7%

MIT-Validated Accuracy

<3min

Results Time

Create stronger in-store point of sale design that captures shopper attention

Test POS marketing assets before production to reduce risk

Measure and improve in-store marketing effectiveness before rollout

Make sure your in-store campaigns get noticed, understood, and drive real impact and profitability.

Learn How Lavazza Uses ACE Shopper Insights to Increase ROI at the POS

Why Most Shopper Marketing Assets Fail In-Store, and How to Fix It Before Rollout

Brainsuite is a shopper marketing platform designed to help brands test and optimize retail marketing assets before they reach stores.

Once POS materials are produced and distributed, fixing a weak design becomes extremely expensive or impossible.

Brainsuite predicts shopper attention, branding visibility, and persuasion before POS assets are produced, helping teams identify weak designs early. Avoid costly production mistakes and launch only shopper marketing assets proven to perform.

Small design flaws often reduce brand recognition and message clarity at the point of sale.

Brainsuite identifies issues in visual hierarchy, branding, and messaging that prevent shoppers from quickly understanding the offer. Ensure shoppers immediately recognize the brand and key message.

Testing shopper marketing assets in-store is slow, expensive, and difficult to scale.

Brainsuite enables brands to evaluate POS assets digitally and receive validated insights in minutes. Accelerate creative decision-making while reducing testing costs.

Retail environments are crowded, making it difficult for POS materials to capture shopper attention.

Brainsuite analyzes how shoppers visually engage with displays and promotional materials to predict real attention and visibility in busy retail settings. Create shopper marketing assets that stand out and get noticed in-store.

Creative decisions are often driven by internal opinions instead of objective data.

Brainsuite replaces subjective feedback with neuroscience-based insights that predict how shoppers will perceive and process POS assets. Align teams and agencies around data-driven shopper marketing decisions.

Even good-looking POS materials sometimes fail in real retail environments.

Brainsuite predicts how shoppers will actually see and process the asset in realistic in-store contexts. Launch shopper marketing assets designed for real retail performance, not just aesthetic appeal.

Turn Every Shopper Campaign Into Predictable Sales Performance

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Why Brainsuite Is the Most Effective Shopper Marketing Platform

Neuroscience-Validated

Predict real shopper attention, visibility, and decision cues with science, not guesswork. 98.7% MIT-validated accuracy for real-world retail conditions.

Results in Under 3 minutes

Get instant, actionable insights instead of waiting weeks for research or in-store testing. Evaluate shopper marketing assets and receive clear guidance before production and rollout.

One Platform for Every Retail Touchpoint

Test POS materials, retail displays, promotional assets, and in-store creatives in one platform. Compare concepts and optimize shopper marketing campaigns before they reach the store.

Enterprise-Ready & Proven

Trusted by Unilever, PepsiCo, Henkel, and 400+ global brands across industries.Built for large shopper marketing programs, cross-team collaboration, and global retail campaigns.

The 3-Step System That Stops Bad Ads Before They Drain Your Budget

Predict, Optimize, and Prove

Predict In-Store Shopper Impact Before Launch

Brainsuite predicts how shoppers will see and process your marketing assets in real retail conditions.

Using neuroscience-validated AI models, the platform analyzes shopper attention and persuasion drivers to forecast real in-store performance before assets are produced or deployed.

With predictive shopper marketing insights you can:

Identify attention hotspots and first-glance visibility in busy retail environments
Evaluate whether shoppers immediately recognize the brand and product
Understand how quickly shoppers process claims, promotions, and product information
Predict whether the asset increases purchase intent and motivates action

Optimize Shopper Marketing Assets Before Production

Once you understand how shoppers interact with your POS marketing assets, Brainsuite provides clear guidance on how to improve them.

The platform highlights specific elements that influence shopper behavior and suggests practical improvements for design, messaging, and visual hierarchy.

Teams can optimize:

Compare multiple layout variations instantly
Move faster from concept to proven layouts without costly shopper studies
Get clear recommendations to improve visibility and shoppability
Pinpoint what could hurt sales performance instantly

Prove Shopper Marketing Effectiveness Before Rollout

Brainsuite helps marketing teams prove which POS assets will perform best before committing production and distribution budgets.

Every asset is evaluated against key shopper marketing effectiveness drivers such as Attention, Branding, Emotional Engagement, Processing Ease, Persuasion, and Strategic Fit.

This allows teams to:

Back every decision with validated data
Benchmark performance against proven shopper marketing assets
Export reports for retailer presentations and internal reviews with one click
Track product performance improvements over time

Trusted by leading FMCG & CPG brands

Solving creative waste, low-performing ads & ROI pressure for 400+ global brands.

“We were able to link the creative quality, as predicted by Brainsuite, to the in-market performance of several campaigns in terms of brand lift. We clearly saw that campaigns with higher creative quality scores were more successful, while those with lower scores were less so.

Ramanathan Vythilingam

Former Senior CMI Manager - Content Lead, Global Beauty & Personal Care - Unilever

"The effect is tremendous! We have completely integrated testing into our global content creation process, so that 100% of the global assets are tested via the tool. This saves us a lot of time in evaluating each asset manually and shortens our feedback loops."

Judy Wang

Global eCommerce Manager - Henkel

"By using Brainsuite, we doubled participation in our POS promotion compared to similar campaigns. Same audience, same incentive, same shopper journey, the only change was the creative. That alone drove the difference."

Moritz Patzke

Director Digital Transformation & Data Strategy - Lavazza

Who Is Brainsuite's ACE Shopper For?

Whether you're launching a single retail campaign or managing creative across multiple brands and categories, Brainsuite helps you test, optimize, and prove performance before launch.

Shopper Experts

Implement best practices at scale to demonstrate and enhance the effectiveness and ROI of your shopper initiatives.

Brand Manager

Ensure instant brand recognition by testing and refining visibility, placement, and consistency before launch.

Category Manager

Make your products stand out with shopper-validated layouts that guide attention and improve shelf impact.

Agencies

Optimize quickly and prove the effectiveness of your work. Guide generative AI with effectiveness data to deliver impactful assets to your clients.

How Leading Brands Maximize Effectiveness with Brainsuite

Driving Stronger Brand Impact Through Data-Driven OOH Optimization

How Unilever Scaled Creative Quality and Brand Lift with Brainsuite AI

How a Global FMCG Brand Leverages AI to Improve Impact of Social Media Video

How a Global FMCG Brand Used AI to Triple Social Media Video Engagement

FAQs

Testing shopper marketing assets before launch helps brands avoid investing in POS materials that fail to capture shopper attention or communicate clearly. A shopper marketing platform like Brainsuite predicts in-store performance before rollout, allowing teams to improve shelf visibility, brand recognition, and in-store marketing effectiveness.

Brainsuite predictions are based on neuroscience-validated models trained on millions of marketing assets. The platform analyzes Attention, Branding, Emotional Engagement Processing Ease, Strategic Fit and Persuasion to predict real shopper behavior in retail environments with high accuracy.

It complements shopper testing by front-loading insights. Instead of waiting weeks for field study results, you get predictive shelf performance data in under 3 minutes. eams can identify weak designs early, optimize POS materials quickly, and launch only the assets most likely to perform in stores. Use Brainsuite to pre-screen and optimize layouts, then validate with in-store testing if needed, saving significant time and budget.

Brainsuite is designed specifically for shopper marketing environments and can evaluate any retail displays, POS marketing materials, and other in-store assets used in retail campaigns such as Key Visuals, Shelf Communications Displays, Secondary displays, Aisle fin, Wobbler Signs, Stopper.

Yes. When brands deploy POS materials across thousands of stores, even small design mistakes can waste significant budget. By predicting in-store effectiveness before production, Brainsuite helps brands reduce risk, improve shopper attention, and maximize ROI across large retail campaigns. Our clients have seen measurable results, across different use cases, including up to 50% more sales during specific in-store promotions.

Stop Wasting Budget on Low-Impact Shopper Marketing Assets

See how Brainsuite predicts in-store performance before rollout and helps teams launch POS campaigns that truly perform.