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AI Script & Storyboard Analysis Predicts Ad Effectiveness Before Production

SAGE is Brainsuite’s AI-powered script and storyboard analysis app that helps marketing and creative teams evaluate ideas before they are produced.

• Improve scripts with AI-driven script analysis and coverage insights
• Evaluate storyboards and creative concepts before production begins
• Reduce costly production mistakes with data-driven creative testing

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400+

Global Brands

98.7%

MIT-Validated Accuracy

<3min

Results Time

Start with Stronger Scripts or Storyboard. End with Higher Impact.

The Expert-level Insights You Need in Just a Click

Make Effectiveness Your Stage Gate

Secure, Scalable, and Built for Creative Effectiveness

Why Many Advertising Concepts Fail Before Production and How to Fix It Before Rollout

Great ads rarely fail because of media, they fail because of weak creative decisions. SAGE brings data-driven script and storyboard analysis into the earliest stages of creative development.

Creative decisions are often based on opinions rather than data.

Sage replaces subjective feedback with AI-powered script analysis, helping teams identify stronger storytelling, clearer messaging, brand positioning and more persuasive creative ideas early in the process.

Script and Storyboard weaknesses often go unnoticed until the ad is produced and the budget is already spent.

Brainsuite's Sage helps teams to identify issues and understand visual flow, branding exposure, and attention drivers before investing in production.

Producing and reshooting ads is extremely expensive, leaving brands with little room for error, yet many campaigns still go live without knowing if the creative will work.

Sage acts as an early concept testing software, allowing teams to test scripts and storyboards before production, eliminating the need for reshooting and increasing the chances of creating a more effective and impactful advertising.

Small script and storyboard details can significantly impact branding, persuasion, and message clarity.

Sage helps teams identify small creative details that can influence how audiences interpret a message. By highlighting weak moments, unclear cues, and missed branding opportunities early on, teams can refine scripts before these issues become expensive production mistakes.

Creative teams often struggle to predict how audiences will emotionally respond to a script or storyboard.

Sage reveals how different story elements may resonate with audiences, identifying moments that strengthen emotional connection as well as elements that could feel confusing, irrelevant, or culturally misaligned.

Without structured analysis, important elements like brand cues, key messages, and calls to action can easily get lost in the narrative.

Sage provides clear, structured AI script coverage and storyboard insights, helping teams ensure branding, messaging, and calls to action are clearly integrated into the creative concept.

Turn Every Script and Storyboard Into Predictable Sales Performance

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Why Leading Brands Use Brainsuite to Predict TV Ad Effectiveness.

Neuroscience- & Expert-Validated

Built on 100+ neuroscience and behavioral science principles, SAGE Script delivers insights aligned with human expert evaluation, with greater speed and consistency. With over 85% expert agreement, it replaces subjective debates with clear, actionable guidance.

Results in Under 3 minutes

Get instant insights instead of waiting weeks for research or concept testing. SAGE helps teams quickly refine scripts and creative ideas before investing in production.

Improve Creative Decisions Earlier

Understand how narrative structure, messaging clarity, and emotional moments may influence audience response, helping teams strengthen concepts before production begins.

Enterprise-Ready & Proven

Trusted by Unilever, PepsiCo, Henkel, and 400+ global brands across industries. Designed for brand teams and agencies managing complex campaigns. Easily analyze scripts and storyboards across multiple markets, brands, and creative concepts.

The 3-Step System That Stops weak Ads Before They Drain Your Budget

Predict, Optimize, and Prove

Predict Creative Impact at the Script & Storyboard Stage

Understand how your concept may resonate with audiences before the ad is even produced. SAGE analyzes scripts and storyboards to reveal how narrative structure, emotional cues, and brand integration could influence audience response.

Identify moments that may capture or lose audience attention
Evaluate how clearly the brand and key message appear in the story
Detect narrative gaps that weaken the concept
Understand how emotional moments may influence audience perception

Optimize Your Creative Before Production

Once insights are revealed, Sage helps teams refine scripts and storyboards to improve storytelling clarity and audience impact.

Instead of relying on subjective feedback, creative teams receive structured guidance to strengthen the narrative and ensure key brand moments are not lost in the story.

With Sage you can:

Improve narrative structure and storytelling flow
Strengthen brand integration within the story
Clarify key messages and calls to action
Refine scenes that may confuse or weaken the concept

Prove Your Concept Is Ready for Production

Before committing to production budgets, Sage helps teams validate whether a script or storyboard is strong enough to move forward.

By analyzing Attention, Recognition, and Motivation, teams can ensure their creative concept is aligned with campaign objectives.

With Sage you can:

Compare different script or storyboard concepts
Track improvements across creative iterations
Validate that key brand moments are clearly integrated
Move forward with creative ideas backed by data

Trusted by leading FMCG & CPG brands

Solving creative waste, low-performing ads & ROI pressure for 400+ global brands.

“We were able to link the creative quality, as predicted by Brainsuite, to the in-market performance of several campaigns in terms of brand lift. We clearly saw that campaigns with higher creative quality scores were more successful, while those with lower scores were less so.

Ramanathan Vythilingam

Former Senior CMI Manager - Content Lead, Global Beauty & Personal Care - Unilever

"The effect is tremendous! We have completely integrated testing into our global content creation process, so that 100% of the global assets are tested via the tool. This saves us a lot of time in evaluating each asset manually and shortens our feedback loops."

Judy Wang

Global eCommerce Manager - Henkel

"By using Brainsuite, we doubled participation in our POS promotion compared to similar campaigns. Same audience, same incentive, same shopper journey, the only change was the creative. That alone drove the difference."

Moritz Patzke

Director Digital Transformation & Data Strategy - Lavazza

Who Is Brainsuite's Sage For?

Whether you're launching a single TV campaign or managing video creatives across multiple brands and markets, Brainsuite helps you test, optimize, and prove Script and Storyboard performance before production.

CMOs

Bring clarity to creative decisions early on, and avoid costly changes later in the process. Fund only the ideas that are built to perform and drive impact.

Agencies

Accelerate collaboration and pitch stronger, validated creative ideas to clients with confidence and backed by science.

Marketing

Incorporate expert-level intelligence and ensure brand consistency into earlier stages of your workflow without adding complexity or slowing down your process.

Insights Teams

Turn early creative signals into long-term campaign success. With Sage Script, you bring the effectiveness lens into the earliest stages of development.

How Leading Brands Maximize Effectiveness with Brainsuite

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FAQs

Sage Script is Brainsuite’s AI-powered script analysis and coverage tool designed to help creative teams evaluate advertising concepts before production begins. Using advanced AI script analysis, Sage Script identifies storytelling gaps, branding opportunities, and persuasion drivers to help teams improve scripts before they are turned into finished ads. Sage Script is Brainsuite’s Synthetic Expert for communication scripts. It applies 100+ neuroscience and behavioral‑science principles to deliver expert‑level, actionable feedback on TVC and social‑video scripts

Sage Storyboard analyzes visual storytelling before production. It evaluates storyboards to help teams understand visual flow, brand exposure, and how key moments in the narrative may influence audience perception. Together, Sage Script and Sage Storyboard help teams refine creative ideas earlier in the production process. Sage Storyboard is Brainsuite’s Synthetic Expert for Storyboard assets. It applies 100+ neuroscience and behavioral‑science principles to deliver expert‑level, actionable feedback on TVC and social‑video scripts

Producing ads is expensive and difficult to change once filming begins. By applying AI-powered concept testing software during the script and storyboard stage, teams can refine ideas early, reduce creative risk, and move into production with stronger concepts.

No. Sage is not an AI script generator or AI script writer. Instead, it acts as a creative testing and analysis platform that helps teams evaluate and improve scripts and storyboards created by human writers and creative teams.

Sage is part of the Brainsuite platform and complements apps such as ACE TVC and ACE Social Media. While Sage helps teams analyze scripts and storyboards before production, ACE evaluates finished creatives such as TV commercials, social ads, and other marketing assets before launch.

Sage uses a specialized LLM-based engine that combines your script or storyboard with Brainsuite’s science-based evaluation framework. The system analyzes creative concepts across key effectiveness lenses such as Attention, Recognition (branding and processing ease), and Motivation (strategic fit, emotional engagement, and persuasion).

The analysis is guided by more than 100 expert-authored principles derived from decades of advertising research and PhD-level consulting. Using in-context learning, Sage produces clear, structured insights that highlight strengths, potential risks, and opportunities to improve the concept.

Rather than providing a simple pass or fail result, Sage delivers transparent and actionable feedback designed to help creative teams iterate and strengthen ideas before production.

No. Customer data is excluded from training. Only the specific asset being analyzed is processed in a shielded environment.

Start Increasing the Impact of Your TVC with the Power of AI

See how Brainsuite predicts TV ad effectiveness before campaigns go live and helps teams optimize video creatives before investing media budget.