Why Brainsuite Is the Best AI 
Platform to Test Asset Effectiveness

Branisuite is not one AI model. Like the human brain it consists of of specialized AI agents - each specialized to predict a specific effectiveness KPI. This modular set-up

All AI modells are trained with human ground truth data and validated against human ground truth

We leverage predictive AI like machine learning or deep learning to precisely predict the effectiveness drivers.

All of our AI model show a prediciton accuracy oy > 90% against human ground truth.

Our synthetic expert apply the latest neuroscience insight to provide evidence-based recommendations and insights.

We leverage the newest large language models to provide actionable insights recommendations. We guarantee that no LLM is trained with your data.

We offer asset type specific apps for a broad range of static assets, such as pack designs, POS materials, e-commerce, OOH, print, leaflets, and shelves.

We offer asset-type specific apps for a broad range of static assets such as TVC, gifs, animatics, social videos, creator videos, in-store videos

We automatically extract voice over from videos to analyse the message conveyed by it.

We not only detext text - we analyse the message the written text or voice over conveys. Analysing assets without analysing the content misses a key drivers of effectiveness.

We offer best-in-class product detection AI model to spot SKUs in shelf.

Leverage AI-based insights and iterative optimization along the development process - even in early phases.

1-number score to enable fast decisions and track performance over time.

Upload multiple assets at once to save time and speed up testing.

Gain actionable insights which scenes needs rework to enable efficient optimization

Facilitates A/B testing 

Receive instant, actionable suggestions on how to improve your creatives. Speed up the optimization process and reduce number of creative cycles.

We feed our results into an LLM to provide you with suggestions how an optimization could look like.

All use cases in one platform reduces complexity and makes building an effectiveness capability easier.

Test & iterate product placement at shelf and to identify the optimal placement and shelf set-up.

Iterate scripts & storyboards to guide and inform production.

Optimize your digital banners and display ads to improve click-rate and conversion.

Optimize conversion of your e-commerce images.

Optimize in-store materials to grab shopper attention and drive purchase decisions at the point of sale.

Optimize the appearance of your brand in retailers' leaflets.

Test and optimize direct mail assets to improve opening rate and conversion.

Improve the visual effectiveness of your email newsletters to increase open rates, engagement, and click-throughs.

Ensure your out-of-home advertising is visually impactful and its message is clear enough to be understood in a glance by a passing audience.

Pre-test your package designs to ensure they stand out on a crowded shelf and clearly communicate product benefits.

Simulate and analyze how your packaging performs in a realistic retail shelf context against competitors.

Analyze print ads to ensure key elements like headlines, images, and branding are visually organized for maximum impact.

Evaluate the appeal of new product concepts based on their visual and written descriptions, helping you prioritize the most promising ideas.

Ensure your content is tailored for success on each social platform by measuring it against platform-native best practices and benchmarks.

Evaluate the visibility and impact of your brand's logo placement in sports sponsoring contexts to maximize the ROI of your partnership.

Test the narrative flow and visual effectiveness of your ad concept at the storyboard stage, saving time and money before production.

Test your television commercials or early-stage animatics to identify strengths and weaknesses before committing to expensive production costs.

Create your own use case by using our comprehensive set of 100+ AI-Agents.

Automatically check all creatives for compliance with your Corporate Identity and Corporate Design guidelines, ensuring brand consistency at scale.

There is no 1-size-fits-all at Brainsuite. Each app has a specific set of KPIs to capture the effectiveness drivers of the asset type.

Analyse if the your asset and the relevant elements and messages pass the brain's gatekeeper.

Ensure your brand and product cuts through to improve mental availability and brand assignment.

Ensure brand activation and brand assignment by using your iconic brand assets effectively.

Make your message easy to understand. Measure the cognitive fluency of your creative to ensure it can be processed effortlessly.

Analyse if your asset is staging a positve emotional response.

Drive conversion and ensure to bring the communication strategy and value proposition to life.

Ensure compliance to paltforms' formal best practices.

Evaluate if your aset activates the intended brand associations to ensure consistency and brand equity building.

We train and validate predictive AI based on your individual performance data - exclusively for you.

Get unlimited access to all tested assets.

See trends, compare teams and markets and export reports.

Excel/CSV export for Power BI integration & Meta Analysis

Compare your creative's performance to other assets of the same type.

Understand how your creative performs relative to typical content on specific social media channels like TikTok or Instagram.

See how your creative effectiveness compares to your direct competitors and the broader industry standard.

Create your own benchmarks and norms to constantly raise the bar and improve your ROI.

Compare your asset against others in the same format (e.g., a 6-second bumper ad vs. other 6-second bumpers) for a true apples-to-apples comparison.

Access a vast and growing database of creative assets to see how your performance stacks up against relevant comparisons.

Define pass-or-fail action standards to ensure only good enough assets hit the market.

We offer the broadest portfolio of asset/channel-specific ready-to-use apps.

Create your individual your app. Configure an individual set of KPIs and norms to capture your use case.

Tailor the importance of each KPI to align with your specific campaign goals, creating a custom effectiveness score that reflects your strategic priorities.

Simplify complex data into easy-to-understand summary scores, enabling quick comparisons and faster decision-making for all stakeholders.

Customize the platform's language to match your company’s internal terminology, making it more intuitive and easier for your teams to adopt.

Get dedicated support from a team of experts who will help you achieve your goals, answer your questions, and maximize the value you get from the platform.

Ensure your entire team is comfortable and proficient with the platform through structured onboarding and training sessions.

Work with experts to define what "effectiveness" means for your brand and build a custom playbook for creating high-performing assets.

Receive regular, strategic reviews of your usage and results to identify successes, find opportunities for improvement, and plan for the future.

Gain visibility into how your teams are using the platform, helping you encourage adoption and ensure you're getting the full return on your investment.

Empower your team with access to a rich library of learning resources, best practices, and the latest insights from neuroscience in marketing.

Gain peace of mind knowing your data will be protected under the highest international standards for information security.

Maintain full ownership and privacy of your data; your proprietary assets and performance results are never shared or used to train models for other clients.

Simplify and secure user access by allowing your team to log in using your company's existing credentials.

Easily manage user access yourself, allowing you to add new team members or remove access for former employees instantly without needing support.

Control exactly what different users can see and do, making it safe and easy to collaborate with external partners like creative agencies.

Intergrate effectiveness into your workflows and systems.

No installation is required to start using Brainsuite. Simply log in and start testing your assets.

Integrate asset effectiveness testing into your DAM to ensure onyl effective ads hit the market.

Close the loop: connect your apps with generative AI paltforms to build an automized "generate-test" loop.

Make asset effectiveness control part of your workflows.

We guarantee that no Large language modell will be trainied with your data.