Presented by Nivea’s Astrid Valentin
& Brainsuite’s Indra Mauer
Tuesday, November 17 2026 | 10AM ET / 4PM (CET) | Online
Inside Nivea’s AI-Powered Creative Testing
A live conversation with Astrid Valentin (Global Social Platform and AI Tools Manager, NIVEA at Beiersdorf) and Indra Mauer (Senior Customer Success Manager, Brainsuite) on turning consumer research from a cost center into a growth engine for pre-launch creative decisions.
On Tuesday 17 November 2026, Brainsuite and Nivea host a live webinar on how AI-powered creative pre-testing let one of the world’s biggest personal care brands move from testing after launch to testing before it. The 45-minute session covers what changed inside the Nivea team, what it took, and what the measurable results looked like.
Most consumer research still moves too slowly for the speed marketing actually operates at. Stakeholders pull in different directions, insights fragment across tools, and by the time the answer lands, the launch window has closed. Pre-launch creative testing is the obvious fix, but most teams still rely on post-launch performance data to tell them what worked.
Nivea decided to explore an additional way. Partnering with Brainsuite’s neuroscience-based AI, the team rebuilt how creative gets ideated, pre-tested, and iterated: integrated into the brief, continuous across the campaign, and fast enough to actually shape decisions before launch, not audit them after.
Join Astrid Valentin and Indra Mauer live on 17 November 2026 as they walk through exactly what changed inside the Nivea team, what it took to embed AI creative pre-testing into a global FMCG workflow, and what the measurable results looked like.
What You’ll Learn:
- Why creative is the single biggest growth lever most FMCG brands under-use
- How continuous AI pre-testing compounds into faster, better creative decisions
- The structured, data-driven process Nivea built, step by step
- How Beiersdorf operationalizes AI creative testing across the Nivea team
Backed by neuroscience data from over 400 global brand campaigns across FMCG, personal care, and consumer tech.
You should tune in if you are:
- Brand and marketing leaders at FMCG or CPG companies shipping creative at scale
- Insights and consumer research leaders who want research to shape decisions, not audit them after launch
- Creative and content directors looking for measurable evidence their work performs
- Performance and media marketers who have realised better creative beats better targeting
- Anyone whose next quarter depends on getting creative right the first time
This session was originally presented in June 2026 at IIEX Europe, Greenbook’s flagship consumer insights conference, held at Beurs van Berlage in Amsterdam. Indra and Astrid shared the story with over 1,000 research and insights leaders alongside speakers from Haleon, Coca-Cola, Mondelez, Jägermeister, Henkel, Oura, and Microsoft.
If you were not in the room in Amsterdam, this is your chance to catch the full session live, with extended time for the details and a live Q&A at the end.
Save Your Spot
When is the Research at Market Speed webinar?
Tuesday 17 November 2026, 4pm CET / 10am ET. The live session runs 45 minutes including Q&A. Register free below.
Who is speaking?
Astrid Valentin, Global Social Platform and AI Tools Manager for NIVEA at Beiersdorf, and Indra Mauer, Senior Customer Success Manager at Brainsuite.
What is AI creative pre-testing?
AI creative pre-testing uses machine learning models trained on neuroscience and behavioural data to predict how consumers will process a piece of creative before it goes live. Brainsuite’s platform predicts attention, branding, processing ease, strategic fit, and persuasion for each asset, giving brand teams an evidence-backed read on what will work before they spend media.
Who should attend?
Brand marketers, insights and research leaders, and creative directors at FMCG, CPG, and consumer brands. Particularly useful for teams running creative testing cycles under tight launch windows.
Is the webinar free?
Yes. Registration is free. If you cannot attend live, register anyway and we will send you the recording.
Meet Your Speakers
As the Global Social Platform & AI Tools Manager for NIVEA at Beiersdorf, Astrid leads AI-driven social and creative capability initiatives for one of the world’s leading FMCG brands. With extensive experience across digital transformation, consumer experience, and marketing operations, she specializes in connecting AI, data, media, and platform expertise to drive creative excellence and measurable business impact at scale.
As Senior Customer Success Manager at Brainsuite, Indra partners with FMCG and retailer brands for creative testing at scale. Implementing Brainsuite isn’t a technology project, it’s about changing how humans make decisions. Indra helps brands move from gut feeling to data driven pretesting and decision making.
Contact us:
We will be more than happy to answer any questions that you may have.
Katrin Kizilkan
Head of Marketing
k.kizilkan@brainsuite.ai
