Presented by Brainsuite’s
Dr. Chris Scheier & Vanessa Bohla
Wednesday, October 21 2026 | 10AM EST / 4PM CET | Online
How social media video creates real brand impact. Live, and free.
Two seconds. That is all your brand gets before the thumb decides: keep watching, or scroll on forever.
Social video must do more than catch the eye. In a feed that never stops, the real question is not simply whether people pause, also whether the video plants your brand and nudges a buying decision. In this session, Dr. Chris Scheier and Vanessa Bohla break down what actually makes social video work, across brand ads, creator content and influencer videos.
Grounded in neuroscience and the analysis of hundreds of thousands of real social assets, you will see how video wins attention, fires emotion, and moves people to act. You will leave with practical principles your team can use to brief, judge and optimize social video, so views turn into brand recall and business impact you can measure.
What You’ll Learn:
- Why impact happens in the brain, not in the feed
- How to stop the thumb in under two seconds
- How to activate your brand even without a logo in sight
- How to trigger emotion and make the message land, even for muted, fast-scrolling viewers
- How to use the 3-to-5-second playbook to drive action
Backed by neuroscience data from 400+ global brand campaigns.
You should tune in if you are:
- Creatives, creators and social marketers who brief, produce, evaluate or optimize video across paid, organic and creator channels,
- and those who want to move past gut feel and vanity metrics to a neuroscience-backed framework that turns views into recall and revenue.
The masterclass behind this webinar became a bit of a phenomenon. Voted a top-10 session at OMR, picked up by OMR for its own education program, and reprised by our team in breakout rooms and keynotes at major marketing events, most recently DMWF in New York. Now we are running it live, in English, to record it once and for all.
Save Your Spot
Meet Your Speakers
CEO of Brainsuite, is one of very few neuropsychologists who pair scientific research with hands-on marketing practice. A Caltech alum and author of several bestsellers on brand and neuroscience, he co-founded DECODE and, in 2020, Brainsuite.
Product Manager at Brainsuite, works where marketing, product and AI meet, building AI-powered tools that make marketing decisions more data-driven and predictable.
Contact us:
We will be more than happy to answer any questions that you may have.
Katrin Kizilkan
Head of Marketing
k.kizilkan@brainsuite.ai
