Every category team faces the same challenges. Brainsuite gives you the tools to fix them before rollout.
Once shelf space is paid for, poor performance becomes extremely expensive. Low-visibility placements silently destroy potential sales lift.
Brainsuite predicts which products shoppers notice first — so you can prevent invisible placements and protect every dollar of shelf investment.
Packaging often fails to attract shoppers in real store conditions. Retail clutter and viewing distance reduce message clarity and pick-up rates.
Test clarity of packaging, claims, and visual cues under realistic conditions. Know what drives pick-up and what gets lost on the shelf.
Real-world shopper testing is slow, costly, and limited. By the time results come back, planograms are already deployed and budgets are committed.
Get validated shelf performance insights in under 3 minutes. Iterate on layouts and placements before a single product hits the shelf.
Category teams rely on subjective design reviews. Feedback is opinion-based, decisions are political, and no one can prove what actually works.
Replace gut feeling with neuroscience-validated scores across Attention.
The planogram looks professional, but cognitive overload and weak visual hierarchy cause shoppers to miss key products entirely.
Brainsuite evaluates visual hierarchy, cognitive load, and attention flow — so your priority products and claims cut through shelf clutter.
A layout that works in one store format or category context underperforms in another. Context differences are ignored.
Analyse planogram performance across store formats, shelf positions, and category contexts. Ensure consistent shopper impact everywhere.
“We were able to link the creative quality, as predicted by Brainsuite, to the in-market performance of several campaigns in terms of brand lift. We clearly saw that campaigns with higher creative quality scores were more successful, while those with lower scores were less so.
"The effect is tremendous! We have completely integrated testing into our global content creation process, so that 100% of the global assets are tested via the tool. This saves us a lot of time in evaluating each asset manually and shortens our feedback loops."
"By using Brainsuite, we doubled participation in our POS promotion compared to similar campaigns. Same audience, same incentive, same shopper journey, the only change was the creative. That alone drove the difference."
Brainsuite's predictions are validated by MIT research with 98.7% accuracy. The platform uses neuroscience-based models trained on millions of real-world data points to predict shopper attention, visibility, and decision-driving cues — not just AI pattern matching.
See how Brainsuite predicts real-world shopper impact before you choose placements — and helps you build planograms that drive sales.
